In this case study, we address a global distributor’s content monetization challenge:
- Lack of market-specific demand data to assess the monetization performance of different markets
- Lack of market specific demand data to drive pricing, windowing and exclusivity decisions impacting downstream revenue
By applying Demand Rating™ and the Demand Monetization Index™, we are able to identify how well individual markets around the globe are being monetized relative to title-specific demand in those markets. In turn, this leads to actionable insights to support monetization decisions to maximize distribution revenue.