Case Study

Using Global Content Demand to Identify Under-Monetized Markets & Maximize Distribution Revenue

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In this case study, we address a global distributor’s content monetization challenge:

  • Lack of market-specific demand data to assess the monetization performance of different markets
  • Lack of market specific demand data to drive pricing, windowing and exclusivity decisions impacting downstream revenue

By applying Demand Rating™ and the Demand Monetization Index™, we are able to identify how well individual markets around the globe are being monetized relative to title-specific demand in those markets. In turn, this leads to actionable insights to support monetization decisions to maximize distribution revenue.