Press (Page 10)

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Parrot Analytics offers networks fuller picture of TV shows’ performance

Described as a crisis in methodology, the TV industry’s inability to properly measure consumption outside of the now limited linear broadcast landscape (a la Nielsen Media Research) has segued into the unveiling of a TV demand portal for complete digital measurement from Parrot Analytics.

PromaxBDA

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Cross Platform Audience Demand: The Grand Tour charts

COMMENTS
The latest Australia and New Zealand cross platform audience demand data for the week of November 13-19 shows the new Amazon Video program The Grand Tour has jumped straight into the top 10.

Mediaweek

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How popular is your content… really?

Before the advent of writing, it was storytelling that connected, educated and entertained people of all ages and backgrounds. Yet it is unfortunate that one of the world’s oldest relationships has lost much of its romance.

TBI Vision