Comparing the performance of content on the OTT platform with the wider demand for content in a given market enables the maximization of the yield on content investments.
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Comparing the performance of content on the OTT platform with the wider demand for content in a given market enables the maximization of the yield on content investments.
Visit the publisher's website to read this article.
Get a glimpse into the future of global audience demand measurement with TV and talent audience demand data and consolidated insights on global entertainment industry trends.