The concept of “Content Travelability” aids decision making by revealing content demand in a market as a percentage of demand in that content’s home market.
Visit the publisher's website to read this article.
Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.
Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms
The Global Television Demand Report
- Truly understand the global SVOD originals landscape
- Comprehensive platform market share benchmarks
- Released each quarter covering 10 global markets
- Get exclusive access to our comprehensive reports
- Available for FREE with a DEMAND360LITE subscription