Marketing and Media Glossary

Explore our marketing and media glossary—your one-stop reference for audience analytics, cross-platform measurement, and pricing frameworks that drive smarter campaign spend and measurable brand lift.

Turn campaigns into profit engines

What brands shall I partner with?

Identify the most impactful brand and talent partnerships by understanding synergies between audiences. Discover which brands, TV shows, movies and talent resonate most with different audience demographics and segments.

How is a new release performing compared to previous seasons or other shows?

Understand how your season premiere campaign is performing with an apples-to-apples comparison to previous seasons and competitive releases. Easily track the demand of pre-release shows to optimize your marketing spend in every market.

How can I personalize my marketing campaigns beyond demographics?

Inform your audience and customer segmentation strategy with new ways to profile audiences beyond demographics alone. Uncover distinct audience segments based on behavior and affinity data.

Explore our full product suite

Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.

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Answer virtually any business question with solutions tailored to your needs.

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Relevant Industry Case Studies

Case Study

Strategic Market Intelligence on Streaming Performance for a Global Investment Research Firm

A top investment research firm used Parrot Analytics’ entertainment analytics data to nail streaming-platform subscriber forecasts and give investors a decisive competitive edge.

Case Study

Data-Driven Transformation of Marketing and Programming Strategies for Unrivaled Access to LGBTQ+ Community

Parrot Analytics armed a global media giant with data-driven brand, talent, and content insights that turbo-charged its Pride-month campaigns and boosted LGBTQ+ audience engagement across Brazil’s streaming and TV platforms.

Case Study

Accelerating Global Growth - A Leading SVOD Platform’s Data-Driven Transformation

Parrot Analytics’ audience intelligence armed a top SVOD platform to uncover untapped content niches, nail launch timing, and optimize theatrical-to-streaming windows - supercharging global growth and subscriber retention.

Case Study

Driving a 50% Reduction in Development Costs and a 126% Increase in Library Value for a Global Entertainment Leader

A major studio leveraged Parrot Analytics’ entertainment analytics to slash development costs by 50%, boost library value 126%, and fast-track its slate from 50+ ideas to three green-lit hits.