Global Industry Insights


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Insights

Ep 1: Back to the Future

Parrot Analytics quantifies the attention economy to provide a 360 degree view into the fragmented TV ecosystem to answer the industry’s most pressing questions. In this article, we examine the trade-offs of release strategies in 2019 to inform OTT programmers’ decisions in 2020.

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Insights

Why Love is Blind is a Big Deal | 3 Lessons to Learn from Netflix’s Success

Parrot Analytics quantifies the attention economy to provide a 360 degree view into the fragmented TV ecosystem to identify the X-factor that leads to a show’s success. In this piece, we review the Netflix original, Love is Blind, to reveal insights into making the next hit-show.

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