Case Study

Combining Demand with SVOD Consumption to Evaluate Content Performance

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In this case study, we compare consumption data against our Demand Expressions™ to identify:

  • Where growth opportunities lie; and
  • Where there is effective retention of customers

By looking at the insights offered by the relationship between views and Demand Expressions™ we have come up with a Demand Monetization Index™. This Demand Monetization Index™ enables us to increase content return on investment using a data-driven method.