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TV Demand Last Week (Mar 29, 2018): Santa Clarita Diet, globalization of content, superhero subgenre

This week we take a quick look at Netflix’s Santa Clarita Diet. The second season just premiered March 23rd. Moving on to the industry beyond the US - with the globalization of content ever increasing - there are aspects of local content that just can’t be replaced: Parrot Analytics focused in on Australia and explored what Australians find their home market’s TV does best. Finally, in a recent analysis for MipTrends, the superhero subgenre was revealed to be 83% higher in Brazil compared to the Latin American Average. Transcript: I’m Karina Dixon, Senior Industry Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across platforms. Let’s start with last week’s ranking of shows by popularity for overall tv, and digital originals. Coming in at #9 on the Digital Original’s list is Netflix’s Santa Clarita Diet. The American comedy horror stars Drew Barrymore & Timothy Olyphant as everyday suburban real estate agents that undergo a series of obstacles when Barrymore’s character transforms into a zombie. The second season just premiered March 23rd and, comparing the weekend post release, is driving close to 3 times the demand of the first season. Moving on to the industry beyond the US--With the globalization of content ever increasing, there are aspects of local content that just can’t be replaced. Parrot Analytics focused in on Australia and explored what Australians find their home market’s TV does best. By far, “Relatability” was the predominant aspect that made local content appealing. More specifically, it was in Humor followed by Familiarity is where Aussie’s felt local content excels citing aspects such as “self-deprecating” and “dry wit” to explain the tone of Australian humor. In a recent analysis for MipTrends, the Superhero Subgenre was revealed to be 83% higher in Brazil compared to the Latin American Average. The series leading the superhero pack is The Flash, ranking 10th in Brazil among all shows overall, for the month of February. That wraps it up for this TV Demand Last Week! See you next week!

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TV Demand Last Week (Mar 23, 2018): Amazon’s Sneaky Pete, MGM’s Stargate Command, The Tick

This week we take a quick look at Amazon’s Sneaky Pete, the most popular Amazon show in its home market of the US and how this show has high global travelability. MGM’s “Stargate Command,” a dedicated streaming service for Stargate fans, launched last fall - Stargate: Origins has delivered a solid performance, driving two and a half the average demand of sci-fi titles in the US. Anthology television series have been trending in the industry - we take a look at Europe over the last two months. SVOD release strategies have been moving beyond simply episodic and binge, as per [a]list's recent coverage. Transcript: I’m Karina Dixon, Senior Industry Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across platforms. Let’s start with last week’s ranking of shows by popularity for overall tv, and digital originals. New on the Digital Originals list, coming in at #5 is Amazon’s Sneaky Pete. Currently in its 2nd season, the American Crime Drama follows a released convict who adopts the identity of his cell mate, Pete Murphy to avoid his past life. While the series is most popular in its home market of the US, its demand travels worldwide, especially among other English speaking markets such as the UK and Canada. Moving on to a more niche platform- MGM’s “Stargate Command,” a dedicated streaming service for Stargate fans, launched last fall. The new series Stargate Origins, premiered on the platform last month. In a recent analysis, Parrot Analytics found Origins has delivered a solid performance, driving two and a half the average demand of sci-fi titles in the US. Anthology television series have been trending in the industry. We took a look at the demand anthologies drove in Europe over the last two months. Netflix’s Sci-Fi Black Mirror generated the highest demand in the continent followed by American Horror Story. Finally, a recent article on alistdaily.com covered how SVOD release strategies have been moving beyond simply episodic and binge. One example is Amazon’s The Tick—where the first season was split into two parts in an attempt to bring back the anticipation of an episodic release. Both parts drove similar levels of demand suggesting the strategy may work for maintaining popularity over a longer period of time. That wraps it up for this TV Demand Last Week! See you next week!

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TV Demand Last Week (Mar 15, 2018): Marvel’s Jessica Jones, Westworld at SXSW, Content Genome

This week we take a quick look at Marvel’s Jessica Jones, available on Netflix, the #1 most in-demand digital original after its Season 2 launch. From one TV sensation to anothe - Sci-Fi Thriller Westworld’s series 2 activation experience at South by Southwest was a huge hit. Parrot Analytics recently leveraged its propriety Content Genome —our very large dataset that accounts for all the aspects of a television series including studios, platforms, demographics, genres, and more For several more in-depth examples on strengthening content investment decisions with data, go to https://insights.parrotanalytics.com/investment Transcript: I’m Karina Dixon, Senior Industry Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across platforms. Let’s start with last week’s ranking of shows by popularity for overall tv, and digital originals. Marvel’s Jessica Jones, available on Netflix, is the #1 most in-demand digital original after its Season 2 launch March 8th. Marketing beginning in February, increased the series’ popularity to 3 times higher than the month prior. By the time it was released, Jessica Jones was 10 times more popular than its base demand. From one TV sensation to another—Sci-Fi Thriller Westworld’s experience at Southby Southwest was a huge hit. Complete with actors, storylines and carefully crafted details, the activation received major buzz translating to higher demand. While the announcement back in February of Westworld’s participation generated a 21% popularity increase, the activation itself drove a 53% increase over base demand. And finally, Parrot Analytics recently leveraged its propriety Content Genome—OR dataset that accounts for all the aspects of a television series including studios, platforms, demographics, genres, and more—to provide several examples on de-risking content investment. Access to this dataset can help answer questions such as which US studios produced the most in-demand content in Europe. It also allows for analysis of specific pieces of content to answer questions such as, which actor would be the better choice to appeal to a specific demographic or market. In this case we see David Hasselhoff content is significantly more popular in Germany than the U.S. For several more in-depth examples on strengthening content investment decisions with data, go to insights.parrotanalytics.com/investment

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TV Demand Last Week (Mar 2, 2018): Everything Sucks!, Audience Trends for US, UK, DE markets

This week we take a quick look at Netflix's Everything Sucks!, sandwiched between Black Mirror and Orange Is The New Black on the US digital originals chart. We also take a look demand and audience differences for the US, UK and German markets. To download the The Global Television Demand Report, go to: https://insights.parrotanalytics.com/tv This 65 page in-depth whitepaper takes a comprehensive look at global television demand trends across 10 markets in 2017: Australia, Brazil, Canada, France, Germany, Japan, Mexico, Spain, the United Kingdom and the United States. Transcript: I’m Karina Dixon, Senior Industry Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across platforms. Let’s start with last week’s ranking of shows by popularity for overall tv, and digital originals—where we see all familiar series as most titles remained in the same position from last week. Not pictured in the current ranking, but coming in at #6 among Digital Originals is Netflix’s Everything Sucks! Released February 16th, the parody on teen culture in the mid 90’s is generating a lot of buzz. This past week’s Digital Original’s rank shows it sandwiched between popular Netflix series Black Mirror and Orange is the New Black— though it will have to continue to generate high demand to compete with titles like these, that maintain strong demand months after the release of new content. Moving on to the Parrot Analytics Global Digital Original’s report, let’s take a quick look at the insights available in the US, UK and Germany. Across all three markets, the most popular digital original for 2017 was Stranger Things. Netflix’s German Original Dark, was the second most in-demand title in that market. When audiences are Discovering new content online, both the US and the UK are likely to rely on Word of Mouth from Social Media sites, while the German audience actually ranked low on content discovery from social media. Instead, the German’s are much more likely to browse online for new content. For these types of insights and more on platforms, specific Demand data on digital originals AND TV content discovery, download the report at insights dot parrotanalytics dot com slash tv. That wraps it up for this TV Demand Last Week! See you next week!

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TV Demand Last Week (Feb 23, 2018): The Global Television Demand Report

In this edition we cover: The top 5 ranked shows in the USA (Original & SVOD Series) & more. Special focus on The Global Television Demand Report. Download the report at: https://insights.parrotanalytics.com/tv This 65 page in-depth whitepaper takes a comprehensive look at global television demand trends across 10 markets in 2017: Australia, Brazil, Canada, France, Germany, Japan, Mexico, Spain, the United Kingdom and the United States. Download this report to discover: The increase in investment made by OTT platforms. The growth in digital original titles worldwide. The increase in SVOD subscribers. Learn how new TV shows are discovered in each market and how audience engagement drives demand for Digital Original series, broken down by age and gender, by territory. Discover what the top 20 digital streaming shows are in each market. Understand the local market preferences for specific genres and how these have changed over the course of 2017. Find out the 2017 marketshare of the major OTT platforms Netflix, Amazon Video and Hulu in all territories. Discover how the platform share of audience demand changes in each market for Apple, CBS All Access, Crackle, Facebook, Seeso and YouTube Red. Note: The Global Television Demand Report is based on the entire available Parrot Analytics global TV demand dataset, which is comprised of 3.3 trillion data points across 60+ languages in 100+ countries. The report also incorporates findings from our global audience preferences survey carried out in 10 markets across 6 language regions in December 2017 (n=10,000). Download the report at: https://insights.parrotanalytics.com/tv Transcript: I’m Karina Dixon, Senior Industry Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across platforms. Let’s start with last week’s ranking of shows by popularity for overall tv, and digital originals. Among the overall ranking this week, aside from Star Trek: Discovery, the remaining four series are all long-running favorites. Walking Dead is currently in its 8th season, series Spongebob Squarepants is in 11th. Grey’s Anatomy in its 14th. And finally, first airing over 20 years ago, animated sitcom, South Park is in its 21st season. Moving on from linear favorites to Digital Originals, Parrot Analytics recently took an in-depth look at SVOD Demand and Audience preferences across 10 international markets in 2017. Among relevant industry data points, the 65 page whitepaper includes the annual content investment of the three major SVOD platforms, illustrating that over the past five years, content investment more than doubled, increasing from $5.5 to $13 billion. That higher investment correlates with sizeable subscriber increases. in 2017 Netflix surpassed 100 million subscribers worldwide. Amazon had an estimated 90 million prime users that can access the Video service. Hulu, has fewer subscribers, but grew year-on-year in the US by over 40%. The SVOD industry is growing as a whole—among the three big platforms and beyond. In 2011, the number of new titles aired exclusively online first was 2, on Hulu. In 2017, there were over 100 Digital Original series released across 10 SVOD platforms. For more insight on platforms, specific Demand data on digital originals and findings on how viewers discover TV content, download the report at insights.parrotanalytics.com/tv. That wraps it up for this TV Demand Last Week! See you next week!

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TV Demand Last Week (Feb 16, 2018): Altered Carbon, AU & LatAm, YouTube Expansion

Top 5 Ranking (Original & SVOD Series) Exploring Trends in Argentina, Colombia & Mexico Top 5 Series & Subgenres Australia, Jul-Dec 2017 YouTube Red Expanding to 100 Countries YouTube TV Adding Several Turner Networks Transcript: I’m Karina Dixon, Senior Industry Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across platforms. Let’s start with last week’s ranking of shows by popularity for overall tv and digital originals. Emerging at #3 of the Digital Original’s chart is Netflix’s Altered Carbon. The cyberpunk sci-fi drama was released February 2nd, reaching it’s first popularity peak that weekend. The second weekend post-release, demand was slightly higher, showing interest in the series is so far sustaining. Moving to Parrot Analytics’ continued exploration of Latin American regional content- in a probe of the most popular subgenres across Colombia, Argentina and Mexico, Telenovelas, followed by Crime Dramas were revealed to be the most popular. But that doesn’t mean each subgenre resonates across markets in the same way. For example, in comparison to the regional average, Mexico has a significantly higher demand for comedy-dramas due to the popularity of Club De Cuervos, which was Mexico’s most in-demand in-language show of 2017. From Latin America to the land down under, In an investigation of content popularity in Australia, focusing on the 2nd half of 2017- Game of Thrones beats out The Walking Dead to retain the title of the most in-demand show in Australia. The two global fantasy behemoths were followed by Netflix’s Stranger Things, which was the most popular SVOD series in the market for the same time period. When it comes to subgenres in the market, Sitcoms and Crime Dramas took the top spots respectively. The Big Bang Theory, and Brooklyn Nine-Nine drove up the popularity of sitcoms while Australia’s very own Wentworth led the drive for Crime Dramas. In SVOD news, YouTube Red is expected to roll out its subscription service to as many as 100 countries this year, according to YouTube CEO Susan Wojicki. The service lets users watch or listen to YouTube content ad free, offline, including a slate of original series. YouTube Red first launched in the US in late 2015 where its currently available along with, Mexico, Australia, New Zealand and South Korea. Not to be confused with YouTube TV, which is also ramping up its efforts. Google announced this week, it’s adding Turner channels (including TNT, CNN, Cartoon Network and sports dedicated channels NBA TV and MLB Network, among others) to the base package. The live TV service now covers 100 of the Top US markets, over an estimated 85% of the country. That wraps it up for this TV Demand Last Week! See you next week!

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TV Demand Last Week (Feb 9, 2018): The Grand Tour, Narcos, 420TV

Top 5 Ranking (Original & SVOD Series) The Grand Tour, British Motor sports series, currently on its second season, has benefitted from an episodic release format. In the US, Netflix’s Narcos topped the chart. In Latin America, where El Senor de los Cielos followed by Sin Senos Si Hay Paraiso topped the charts. PlayKids, powered by zone tv, is now available to Xfinity customers. 420TV Announces Launch Line-Up, “The Gateway” Transcript: I’m Karina Dixon, Senior Industry Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across platforms. Let’s start with last week’s ranking of shows by popularity for overall tv and digital originals. Notable on the Digital Original’s ranking is Amazon Prime’s The Grand Tour, coming in at number 5, The British Motor sports series, currently on its second season, has benefitted from an episodic release format. Since the first episode of season 2, demand hasn’t just sustained, but actually increased in the US. The final episode of the season will be released February 9th. In an exploration of Regional Language (specifically Spanish and Portuguese), Parrot Analytics discovered the most popular titles of 2017. In the US, Netflix’s Narcos topped the chart. Set in Colombia, the show’s dual English-Spanish nature helped it appeal beyond the strictly Spanish-speaking audience to the mainstream US. The same analysis was done for Latin America, where El Senor de los Cielos followed by Sin Senos Si Hay Paraiso topped the charts. Both are all-Spanish language, United States productions. New players are emerging in the children’s SVOD space. PlayKids, powered by zone tv, is now available to Xfinity customers. The content targets kids under the age of 9, providing a unique and customizable experience focused on learning and entertainment. And in non-kids news, if you ever needed convincing that the niche SVOD industry is about to explode--420TV, the Cannabis dedicated OTT channel — is offering “The Gateway,” which they describe as “the ultimate sensory experience for the eyes, ears and psyche.” Variety had announced the channel earlier last year, and now, launching, February 22nd the evolving portal will feature time lapse video, and avante-garde animation to provide an ambient visual and audio backdrop that they claim will “enhances any party, chill-out or other activity of choice.” That wraps it up for this TV Demand Last Week! See you next week!

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TV Demand Last Week (Feb 1, 2018): TV series reboots & Latin American demand trends

Watch the latest episode of TV Demand Last Week where we take a look at the top 5 titles in the United States, TV series reboots as well as Latin American demand trends for Argentina, Colombia and Mexico. Transcript: I’m Karina Dixon, Senior Industry Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across platforms. Let’s start with last week’s ranking of shows by popularity for overall tv and digital originals. Newly emerging among the Digital Original’s ranking is Netflix’s Grace and Frankie. The comedy-drama starring Jane Fonda & Lily Tomlin, premiered it’s fourth season January 19th. The series follows Grace & Frankie as their lives were turned upside down after their husbands announced they are in love with each other. 10 Days out, the series is currently 62% more popular that the same time period for the previous season, making Season 4 the Highest Demand generating yet for the show. In reboot news, several past fan favorites are in the works to relaunch. The CW picked up a pilot for Charmed, a fantasy-drama following three sisterly witches battling supernatural forces. that originally aired beginning in 1998. Network ABC picked up a pilot for The Greatest American Hero, based on the original comedy-drama superhero series. Premiering in 1981 the original star was, William Katt—the reboot will follow a 30 year old Indian-American woman from Cleveland who’s entrusted by space aliens with a supersuit to protect the planet. CBS picked up three reboots from the 80’s. Cagney and Lacey, centers around two police detectives. Sitcom Murphy Brown- follows a tough investigative journalist of a fictional newsmagazine. And Magnum, P.I. , which surrounds the adventures of a Hawaii based private investigator. Shifting to news outside of the US- Parrot Analytics recently analyzed demand for in-language content in three Latin American countries—Argentina, Colombia & Mexico. The demand for Spanish language content over 2017 uncovered popular titles appearing across the region including: El Señor de los Cielos- based on the life and work of Amado Carillo Fuentes, the former leader of the Juarez Cartel. Kids series, Soy Luna- following a happy school girl who enjoys skating in Mexico and then her life changes when she moves to Argentina. And Finally Sin senos sí hay paraíso- The series revolves around a young woman, born into a small town controlled by the mafia, who seeks revenge on those that wrongfully imprisoned her family. That wraps it up for this TV Demand Last Week! See you next week!

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