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TV Demand Last Week (November 27, 2019): The Mandalorian takes over, Wared Seger iEmmys

The Mandalorian blasts its way to the most in-demand series in the US, and its popularity is proving to be a worldwide trend. Parrot Analytics CEO Wared Seger presents our new metrics at the International Emmys. #TVDLW #BabyYoda #iEmmys Transcript: Welcome to “TV Demand Last Week,” I’m your host Wade Payson-Denney. This week it’s all about The Mandalorian. Let’s get right to the major news - Parrot Analytics’ data revealed that Disney+’s The Mandalorian was the most in-demand series in the US across all platforms last week. The Mandalorian ended Stranger Things’ 21-week run as the most in-demand digital exclusive series in the US. It also overcame 40% rises in weekly demand from SNL, Spongebob Squarepants and Rick and Morty to take the top spot in the overall charts. It took just two weeks for the first ever Star Wars live action television show - featuring beautiful imagery, well-paced action scenes, and of course the irresistible Baby Yoda - to win over American audiences. The Mandalorian isn’t just driving demand in the US - it was also the top overall TV series in the other four international markets where Disney+ is available - Canada, Australia, New Zealand, and The Netherlands. Parrot Analytics’ data has demonstrated a strong correlation between demand for Netflix’s digital exclusives and its number of US subscribers. It’s still early, but the initial success of The Mandalorian is a good sign for Disney+’s ability to sign up and retain subscribers. And in other news, our CEO Wared Seger presented new metrics - such as franchisability, longevity, and travelability - at an International Emmys Board and Members meeting earlier this week. This presentation further establises Parrot Analytics as the worldwide leader in navigating the attention economy heading into 2020 and beyond. That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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TV Demand Last Week (October 18, 2019): South Park, Big Mouth, Global TV Demand Awards

This week we highlight surging interest in two raunchy animated comedies - Comedy Central’s ‘South Park’ and Netflix’s ‘Big Mouth.’ We also reveal finalists for the upcoming Global TV Demand Awards, which will take place January 21, 2020 in Miami #BandinChina #BigMouth #GTVDAwards Transcript: I’m Wade Payson-Denney with Parrot Analytics and this is “TV Demand Last Week,” bringing you the top TV news across all viewing platforms in less than 2 minutes. Stranger Things is down 20% from its Season 4 announcement bump, but still hangs on to the top spot. One of the biggest risers on the overall charts is Comedy Central’s South Park, up 47% week over week after the series got banned in China for lampooning Hollywood and Chinese government censorship in a recent episode. This rise in demand for a series taking on contentious current events follows a trend we saw last week when demand for SNL skyrocketed after lampooning the Trump Administration in its season 45 premiere. Another animated series is making waves with American audiences - US demand for Netflix’s raunchy coming of age comedy Big Mouth doubled week over week following its season 3 release, catapulting the series from 26th to 3rd most in-demand digital original in just one week. And at MIPCOM this week, Parrot Analytics revealed the finalists for the second annual Global TV Demand Awards - hosted at the Fontainebleau Resort in Miami on January 21, 2020. This is the world’s first and only data and audience-driven awards show, free of panels and judges, and celebrates the most successful and popular series across the globe in 12 different categories. Check out GlobalTVDemandAwards.com for more details, and watch our data visualization races on the Parrot Analytics YouTube Channel to see where the finalists in six categories stand after the first three quarters of 2019. That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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