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TV Demand Last Week (August 22, 2019): The Boys, Stranger Things, Global Demand for Money Heist

This week we highlight The Boys’ sustained success in the competitive superhero landscape, Stranger Things’ eight-week run on the top of the overall charts, and take a look at the remarkable global appeal of Netflix’s international smash hit Money Heist. #TVDLW #TheBoys #CasaDePapel3 Transcript: I’m Wade Payson-Denney, Press Insights Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms in less than 2 minutes. Netflix Original Stranger Things is the most in-demand overall TV title in the US for the eighth straight week. Demand for Stranger Things has been cut roughly in half since its July peak, but the fact it still outpaces the competition by such a comfortable margin demonstrates how massive of an event the Season 3 release was for US audiences. Let’s go to the digital original charts. Amazon’s The Boys jumped into second place due to a combination of the series sustaining its high demand - down only 10% week over week - and Netflix’s Orange Is The New Black taking a more typical 32% dip this past week. The Boys has also been the most in-demand superhero series across all platforms in the US for the past three weeks, a major success for Prime Video. Spanish sensation Money Heist, aka La Casa De Papel, is still clinging onto tenth place in America’s digital originals. Part 3 of the series was released on July 19, propelling it to third on that week’s digital charts. Staying in the US top ten for this long is very impressive for a non-English language TV title. Money Heist isn’t just popular in the US and its home market of Spain. In fact, Parrot alone can detail the remarkable global appeal of the Spanish-produced crime drama. International trade publication TodoTVNews published exclusive Parrot data showing that the series was even more popular on a per capita basis in France than it was in Spain over a recent 90 day period. Furthermore, Parrot’s data revealed that of the top 10 global markets for Money Heist, nine were in non-Spanish speaking countries, with three of the top markets in Africa. This is extremely rare for Spanish-produced content. Churning out more international originals like Money Heist will be key to Netflix’s strategy as the Streaming Wars get started. That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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TV Demand Last Week (August 15, 2019): Titans, Time-shifted analysis of Euphoria and 13 Reasons Why

This week we highlight the success of DC Universe in the streaming superhero market. We also use Parrot’s Time-Shift Analysis to compare the demand of two controversial teen dramas and see the alternative benefits of a linear versus binge release model. #TVDLW #DCUTitans #EuphoriaHBO #13ReasonsWhy Transcript: I’m Wade Payson-Denney, Press Insights Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms in less than 2 minutes. For the first time ever three of the top five overall shows in the US last week were digital originals, highlighting the new normal in American entertainment demand. Netflix mainstays Stranger Things and Orange is the New Black continue to lead, but saw declines in demand week over week. Amazon’s The Boys grew in popularity, moving the superhero satire into fifth place. One of the biggest movers on the digital original charts was another superhero story - DC Universe’s Titans rose nearly 20% week over week, driven largely by the release of a Season Two Teaser featuring Game of Thrones star Iain Glen as an older Bruce Wayne. Parrot’s most recent Global TV Demand Report highlights DC Universe’s immediate success in the competitive superhero genre. The upstart streamer controlled 36% of the demand share for action-adventure digital originals in the US in Q1 2019, holding Netflix’s demand share under 50%. This is truly remarkable considering DC Universe only launched in September 2018. Enough about superheroes - HBO’s Zendaya-fronted teen drama Euphoria saw a 26% bump in demand on the heels of its Season One finale last weekend. HBO had already renewed the show for Season Two back in July. Euphoria has drawn comparisons to another prominent young adult drama focusing on hot button issues including teen suicide, addiction and drug use. In fact, demand for Netflix’s 13 Reasons Why was up 27% last week as anticipation for its third season grows. Let’s take a look at a time shifted analysis in the Parrot Analytics Demand Portal to track the evolution of demand for each series. We can see that both seasons of 13 Reasons Why drew stronger immediate post-launch demand than Euphoria. However, demand for Euphoria has steadily increased over the show’s episodic release schedule. Two months post-release, Euphoria is drawing about double the demand of each season of 13 Reasons Why. This comparison reveals the alternative benefits of a linear release that gradually builds an audience versus the binge release model most streamers are using today. That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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TV Demand Last Week (August 9, 2019): Prime Video's The Boys, Marvel and Berlanti Productions

This week we take a look at the success of Amazon Prime Video's 'The Boys' and provide some highlights from Parrot Analytics' recent industry event with Marvel Entertainment's Karim Zreik and Berlanti Productions' Sarah Schechter. #TVDLW #PrimeVideo #TheBoys #Marvel #Berlanti Transcript: I’m Wade Payson-Denney, Press Insights Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms in less than 2 minutes. Parrot tracked a lot of movement on the Overall TV charts last week. Orange Is The New Black surged to number two and One Punch Man returned to the Top Ten, while Amazon’s The Boys makes its debut. Three of last week’s top six overall shows were digital originals, showcasing the rapid shift in American entertainment demand. Let’s look at the digital original charts - 13 Reasons Why moved back into the Top 10 on the heels of Netflix ordering up a fourth and final season of the controversial teen drama. But one of the week’s biggest winners was a new dark comedy satirizing superhero culture. American audiences clearly wanted Amazon’s The Boys. Prime Video ordered up a second season on July 19th, one week before binge releasing all eight episodes of Season One. US Demand for The Boys more than doubled week over week. The new series’ overnight success highlights how in-demand superhero titles have become for American and global television fans. In fact, last month Parrot hosted a panel with executives from Marvel Entertainment and Berlanti Productions, two of the top players in the superhero TV space. Marvel’s Karim Zreik discussed the expanding appeal of superhero content: “We’re not just appealing to young men, we’re appealing to women, older women, older men, like our shows. And each show is very specific. You know, women took to Jessica Jones, men took to Daredevil, young men took to Iron Fist, because of the age of the lead character.” Berlanti’s Sarah Schechter explained the basics behind her company’s decision making process: “It’s about the storytellers and the stories they want to tell. And that is always what excites us… There has to be a creative passion from the very beginning.” Parrot’s Karina Dixon explained how our data can help out all stakeholders in the space: “There’s IP and that creates nostalgia. It just activates people’s emotions and it gets them excited... What we’re trying to do is just showcase the landscape of where the IP is being demanded to help them sell in that story.” That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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TV Demand Last Week (July 26, 2019): Comic-Con Drives Demand, Documentary Special Report

This week we look at the impact that promotions at Comic-Con have on demand for TV content. We also reveal which Netflix documentaries are most in-demand in the United States, part one of a three-part collaboration with Documentary Business. #TVDLW #SDCC2019 #AOC Transcript: I’m Wade Payson-Denney, Press Insights Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms in less than 2 minutes. Stranger Things is still the number one Overall Show in the US, but its demand is down 17% compared to last week. The gang from Hawkins is thus highly unlikely to break Game of Thrones’ weekly demand record set earlier this year. Let’s take a look at the Digital Original Top 10. Stranger Things still far outpaces the competition as the battle for second place narrowed between Hulu’s The Handmaid’s Tale and DC Universe’s Titans. San Diego Comic Con 2019 drove some major demand movement last week. Adult Swim’s Rick and Morty moved from number 25 into the Top Ten Overall after promoting its long-awaited Season 4 at the event, increasing demand for the animated hit by 31.2% week over week. The Walking Dead - 2018’s most in demand show in the world, as announced at our Global TV Demand Awards in January - saw a 7.5% increase in demand after AMC released a trailer for Season 10. In other news, Peter Hamilton’s Documentary Business dot com published the first of a three-part special report featuring Parrot’s demand data on Netflix Original Documentaries in the first half of 2019. Part One focuses on the United States. Our findings show that docu-series generally have more demand than standalone one-offs, but the most popular doc in the US on a per capita basis was an hour special on Bob Marley. Knock Down The House, highlighting AOC’s shocking congressional primary upset last year, is the sixth most in demand Netflix Doc in the US, perhaps validating the streaming giant’s massive content spend strategy, recently having diversified into unscripted. That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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TV Demand Last Week (July 19, 2019): Big Little Lies, Emmy Nominations, Global TV Demand Awards

This week we highlight Stranger Things expanding its lead in the overall charts, and see a star-studded HBO hit gain traction with US audiences. We take a quick look at how Emmy nominations compared to actual demand, and make a special announcement about the 2020 Global TV Demand Awards. #TVDLW #BigLittleLies #GTVDAwards2020 #EmmyNominations TRANSCRIPT: I’m Wade Payson-Denney, Press Insights Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms in less than 2 minutes. Let’s start with last week’s ranking of shows by demand for all tv series and digital originals. Stranger Things has expanded its lead in the overall TV charts, more than doubling its US demand week over week. The Netflix Original commands nearly ten times the demand of the number two digital original, Hulu’s The Handmaid’s Tale. What else is gaining traction with American audiences? Meryl Streep’s return to the small screen has been a hit for prestige network HBO, as its Emmy Award-winning drama Big Little Lies surged up the Overall Charts to number six. While Big Little Lies was not eligible this year, HBO still racked up a whopping 137 total nominations for the 71st Primetime Emmys, 20 ahead of second place Netflix. This year’s most nominated show, Game of Thrones, has been the most in-demand show in the US over the current Emmy eligibility period. However, none of the other top five in-demand US dramas over the same time were nominated for Best Drama. Luckily for fans and industry stakeholders, we announced the second year of the Global TV Demand Awards will occur in January 2020. With expanded categories for superhero shows and series debuts, as well as locally-produced content from Asia, Latin America and Europe, next year's Global TV Demand Awards will truly capture the passion of audiences everywhere. That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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