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TV Demand Last Week (August 9, 2019): Prime Video's The Boys, Marvel and Berlanti Productions

This week we take a look at the success of Amazon Prime Video's 'The Boys' and provide some highlights from Parrot Analytics' recent industry event with Marvel Entertainment's Karim Zreik and Berlanti Productions' Sarah Schechter. #TVDLW #PrimeVideo #TheBoys #Marvel #Berlanti Transcript: I’m Wade Payson-Denney, Press Insights Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms in less than 2 minutes. Parrot tracked a lot of movement on the Overall TV charts last week. Orange Is The New Black surged to number two and One Punch Man returned to the Top Ten, while Amazon’s The Boys makes its debut. Three of last week’s top six overall shows were digital originals, showcasing the rapid shift in American entertainment demand. Let’s look at the digital original charts - 13 Reasons Why moved back into the Top 10 on the heels of Netflix ordering up a fourth and final season of the controversial teen drama. But one of the week’s biggest winners was a new dark comedy satirizing superhero culture. American audiences clearly wanted Amazon’s The Boys. Prime Video ordered up a second season on July 19th, one week before binge releasing all eight episodes of Season One. US Demand for The Boys more than doubled week over week. The new series’ overnight success highlights how in-demand superhero titles have become for American and global television fans. In fact, last month Parrot hosted a panel with executives from Marvel Entertainment and Berlanti Productions, two of the top players in the superhero TV space. Marvel’s Karim Zreik discussed the expanding appeal of superhero content: “We’re not just appealing to young men, we’re appealing to women, older women, older men, like our shows. And each show is very specific. You know, women took to Jessica Jones, men took to Daredevil, young men took to Iron Fist, because of the age of the lead character.” Berlanti’s Sarah Schechter explained the basics behind her company’s decision making process: “It’s about the storytellers and the stories they want to tell. And that is always what excites us… There has to be a creative passion from the very beginning.” Parrot’s Karina Dixon explained how our data can help out all stakeholders in the space: “There’s IP and that creates nostalgia. It just activates people’s emotions and it gets them excited... What we’re trying to do is just showcase the landscape of where the IP is being demanded to help them sell in that story.” That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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TV Demand Last Week (July 26, 2019): Comic-Con Drives Demand, Documentary Special Report

This week we look at the impact that promotions at Comic-Con have on demand for TV content. We also reveal which Netflix documentaries are most in-demand in the United States, part one of a three-part collaboration with Documentary Business. #TVDLW #SDCC2019 #AOC Transcript: I’m Wade Payson-Denney, Press Insights Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms in less than 2 minutes. Stranger Things is still the number one Overall Show in the US, but its demand is down 17% compared to last week. The gang from Hawkins is thus highly unlikely to break Game of Thrones’ weekly demand record set earlier this year. Let’s take a look at the Digital Original Top 10. Stranger Things still far outpaces the competition as the battle for second place narrowed between Hulu’s The Handmaid’s Tale and DC Universe’s Titans. San Diego Comic Con 2019 drove some major demand movement last week. Adult Swim’s Rick and Morty moved from number 25 into the Top Ten Overall after promoting its long-awaited Season 4 at the event, increasing demand for the animated hit by 31.2% week over week. The Walking Dead - 2018’s most in demand show in the world, as announced at our Global TV Demand Awards in January - saw a 7.5% increase in demand after AMC released a trailer for Season 10. In other news, Peter Hamilton’s Documentary Business dot com published the first of a three-part special report featuring Parrot’s demand data on Netflix Original Documentaries in the first half of 2019. Part One focuses on the United States. Our findings show that docu-series generally have more demand than standalone one-offs, but the most popular doc in the US on a per capita basis was an hour special on Bob Marley. Knock Down The House, highlighting AOC’s shocking congressional primary upset last year, is the sixth most in demand Netflix Doc in the US, perhaps validating the streaming giant’s massive content spend strategy, recently having diversified into unscripted. That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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TV Demand Last Week (July 19, 2019): Big Little Lies, Emmy Nominations, Global TV Demand Awards

This week we highlight Stranger Things expanding its lead in the overall charts, and see a star-studded HBO hit gain traction with US audiences. We take a quick look at how Emmy nominations compared to actual demand, and make a special announcement about the 2020 Global TV Demand Awards. #TVDLW #BigLittleLies #GTVDAwards2020 #EmmyNominations TRANSCRIPT: I’m Wade Payson-Denney, Press Insights Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms in less than 2 minutes. Let’s start with last week’s ranking of shows by demand for all tv series and digital originals. Stranger Things has expanded its lead in the overall TV charts, more than doubling its US demand week over week. The Netflix Original commands nearly ten times the demand of the number two digital original, Hulu’s The Handmaid’s Tale. What else is gaining traction with American audiences? Meryl Streep’s return to the small screen has been a hit for prestige network HBO, as its Emmy Award-winning drama Big Little Lies surged up the Overall Charts to number six. While Big Little Lies was not eligible this year, HBO still racked up a whopping 137 total nominations for the 71st Primetime Emmys, 20 ahead of second place Netflix. This year’s most nominated show, Game of Thrones, has been the most in-demand show in the US over the current Emmy eligibility period. However, none of the other top five in-demand US dramas over the same time were nominated for Best Drama. Luckily for fans and industry stakeholders, we announced the second year of the Global TV Demand Awards will occur in January 2020. With expanded categories for superhero shows and series debuts, as well as locally-produced content from Asia, Latin America and Europe, next year's Global TV Demand Awards will truly capture the passion of audiences everywhere. That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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TV Demand Last Week (July 12, 2019): Stranger Things Takes Over, Anime on the Rise

This week we highlight Stranger Things finally breaking Game of Thrones’ long reign on the overall TV charts, and we show how much demand the Netflix Original pulled after its well-timed and highly-promoted Season 3 release. We also find a surge in US popularity for two anime titles. #TVDLW #StrangerThings #NeverendingChallenge #anime Transcript: I’m Wade Payson-Denney, Press Insights Analyst at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms in less than 2 minutes. Finally a new entry at the top - Stranger Things is now the most in demand TV show in the US, removing HBO’s demand-dominating Game of Thrones from its iron grip on first place. Demand for the Netflix Original was up 70% week over week, as Americans binged new episodes in droves over a long holiday weekend. A closer look in the Parrot Analytics Demand Portal demonstrates how the show’s popularity skyrocketed after the Season 3 release. On July 4th demand for Stranger Things beat demand for Game of Thrones by a 2 to 1 margin. As reported in Variety, Parrot can exclusively show that over the full four day holiday weekend, that gap grew to more than 3 to 1. Parrot’s Time-Shift Analysis reveals that demand for Stranger Things Season 3 was 4.5x higher than demand for Season 2 three days after their respective releases. What else is gaining traction with US audiences? Two Japanese-produced anime shows that wrapped up season finales last week have made it into America’s top ten. Attack on Titan comes in just below Riverdale at #10, while One Punch Man has fought its way from tenth to fourth place in the US in just one week. That wraps it up for this week's episode of TV Demand Last Week! See you soon!

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TV Demand Last week (March 15, 2019) Netflix cancellation of One Day at a Time, La Casa de Papel

In this week's #TVDLW, we see Game of Thrones continue to dominate the overall TV charts as well as movement in the digital original charts with The Handmaid's Tale's upcoming installment and the cancellation of Netflix's One Day at a Time. We also share insights around the global demand for Spanish content with a closer look at the worldwide success of La Casa de Papel (Money Heist). #ODAAT #Netflix #TVDemand #LaCasadePapel Transcript: I’m Rebekah Zabarsky, Product Marketing Director at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms in less than 2 minutes. Let’s start with last week’s ranking of shows by demand for all tv series and digital originals. Yet again, Game of Thrones tops the overall TV charts as the most in-demand series in the US. Rounding out the top ten are singing competition shows American Idol and The Voice. There’s been a bit of movement on the US Digital Originals chart. This week, we see Hulu’s the Handmaid’s tale experience sizable growth- Our data shows the drama has the highest week-to-week growth compared to all other digital series this week as it heads towards the next installment in the series. On another note, Netflix announced the cancellation of One Day at a Time, despite high demand for the series as reported in last week’s video. In a rare cancellation statement by Netflix Chief Content Officer, Ted Sarandos noted that it “ was a very difficult decision, and we're thankful to all the fans who've supported the series..” In this week’s demand download, we take a look at how Spanish productions are increasingly finding audiences all over the world. During the last six quarters, Spanish shows have found demand in at least 90 countries around the world. The global rollout of La Casa de Papel (Money Heist) on Netflix drove the average consumer demand for the top ten Spanish titles to increase over 50% between the last quarter of 2017 and the first quarter of 2018. This week, the BBC writes the”Spanish TV show has become a worldwide phenomenon, thanks to its ludicrous situations, beautiful people and stylish flair.” And in our World View of demand for La Casa de Papel as seen in the Parrot Analytics Demand Portal, it’s clear that audiences from France, Greece, Belgium and Israel and many more countries are loving the show. A worldwide phenomenon indeed.

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