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TV Demand Last Week (Feb 14 2019): The Handmaid’s Tale, Russian Doll, Outlander

This week we highlight the entrance of Netflix’s freshman series Russian Doll on the digital original charts and dive deep into demand for romantic TV shows around the world for a focus on Valentine's Day. We also reveal the global travelability of the #1 romantic TV series, Outlander. Transcript: I’m Rebekah Zabarsky, Product Marketing Director at Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across all viewing platforms. Let’s start with last week’s ranking of shows by demand for overall tv, and digital originals. Coming in at #1 on the digital originals ranking is The Handmaid’s Tale. Demand for the ever-popular drama increased by 53% on the back of the release of the teaser trailer during the Superbowl on February 3rd for the upcoming season 3. New to the charts is Netflix’s freshman series Russian Doll which experienced a four-fold week-on-week increase following its season premiere on February 1st. Created by Natasha Lyonne, Russian Doll is Netflix’s mind-bending show about Nadia, a young woman who keeps dying and reliving her 36th birthday party. Let’s call it a millennial version of Groundhog Day, and with an all-women writers’ room and all-women directorial team, it’s getting high praise for its fresh perspective on identity and mortality. Moving on to this week’s demand download, we analyzed the top romance genre TV shows just in time for Valentine’s Day to see what’s turning on audiences around the world. The #1 romantic TV show in four out of the five markets analyzed is Outlander, the sexy Scottish drama from American premium cable network, Starz. Upon a closer look, we determined the travelability of the show peaks in English-speaking markets such as Canada and Australia, but also travels well to Non-english speaking markets such as France, Spain, Germany and Brazil. The romantic drama also falls into the “amazing” category of the demand distribution curve, benchmarking the show’s popularity above reality favorites such as The Bachelor and 90 Day Fiancé.

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TV Demand Last Week (Aug 31 2018): Netflix’s Disenchantment, Guinness World Records

This week we investigate Netflix’s newest animated series Disenchantment, we explore how demand data can be leveraged to uncover “strategic white spaces” and we discuss our newest partnership with Guinness World Records to quantify the most popular TV series on the planet. Transcript: I’m Karina Dixon with Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across platforms. Let’s start with last week’s ranking of shows by popularity for overall tv, and digital originals. Emerging at #5 is Netflix’s animated series Disenchantment. Sharing the same creator as the iconic Simpsons series, the adult fantasy sitcom follows the story of Bean—a rebellious and alcoholic princess in the medieval fantasy kingdom of Dreamland. Since premiering August 18th, demand for the series has predominantly been generated from the United States, followed by the U.K., Italy, and Russia. In other news, Parrot Analytics’ Regional Director for Latin America recently discussed how demand data can be leveraged to uncover “white spaces”--utilizing the success of La Casa de Las Flores as a recent example. In the second week post its premiere, the dark comedy was the most in-demand digital original in Mexico with almost twice as much demand as the next comparable title. Rojas points out there was evidence in the data suggesting a dark comedy would drive success in Mexico. Leveraging Parrot Analytics’ capability to measure the popularity of thousands of series, we could see that during the first half of 2017, demand for dark comedy in the United States was 2-3 times that of Mexico and increased as high as 5 times by July 2018. Gaps like these can indicate an opportunity—or a strategic “white space”--where a locally produced series can capitalize on the lack of popular competitors in the subgenre. Finally, Parrot Analytics has partnered with the Guinness World Records to quantify the most popular series on earth. HBO's Game of Thrones was determined to be the most in-demand show in the world for 2017, and Netflix's paranormal thriller Stranger Things was the most in-demand digital original series. Both are included in the latest Guinness World Records edition, available September 6th. That wraps it up for this episode of TV Demand Last Week! See you next week!

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TV Demand Last Week (Aug 24, 2018): Netflix’s Insatiable, M*A*S*H and The Andy Griffith Show

This week we take a brief look at Netflix's new drama Insatiable and dive into the top TV series that Americans are wishing could be brought back as a reboot: Friends was the most requested; sitcoms and comedies were the most in-demand genres. Transcript: I’m Rebekah with Parrot Analytics and this is “TV Demand Last Week” where we bring you the top TV news across platforms. Let’s start with last week’s ranking of shows by popularity for overall tv, and digital originals. In the US, Netflix’s Orange is the New Black remains at the top of the digital originals chart with Stranger Things following at number 2 for the week ending on August 18. A notable newbie on the American digital originals chart is Netflix’s Insatiable- with a 67% demand spike compared to the previous week, the controversial show starring Debby Ryan is sparking fierce debate online as to whether it’s satire or just plain “fat shaming.” The American version of The Office, which ended in 2013 after 9 seasons, entered the overall charts this past week which brings us to our latest study revealing American’s interest in TV reboots- perhaps fueled by a desire for simpler times, our study found past IP is gaining momentum in the present. Friends is the Number 1 TV show that responders wished to bring back. Debuting on NBC in 1994 with great success, the show consistently earned the highest ratings of any network program during its ten-year run. And the beloved sitcom’s popularity knows no bounds- Friends has been more than twice as popular in India over the last 12 months than it has been in the United States! With steady demand and a strong fanbase, the only question is- Will this year be The One with a Friends Revival? The second half of our study solidified American’s strong desire for the lighthearted fare- sitcoms, and comedies were the most in-demand genres, followed by action dramas and procedurals. When asked which TV should be brought back, responders answered with mostly discontinued American sitcoms, revealing fond memories for even 40+ years old TV Series like MASH and The Andy Griffith Show. With the recent success of revivals such as Netflix's Queer Eye and CBS All Access’s Star Trek: Discovery, it’s no surprise that other SVOD’s will place their bets on a known commodity. In fact, Variety recently reported about the possibility of a Veronica Mars revival series in the works for Hulu, starring the one and only Kristen Bell. That wraps it up for this episode of TV Demand Last Week! See you next week!

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