Whitepaper

TV’s Next Paradigm

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With the rapid proliferation of content distribution platforms and the unprecedented levels of consumer fragmentation, existing television measurement services are rapidly becoming obsolete. Surveys and panel-based measurement are no longer sufficient to provide the global view of consumer demand for content across platforms. ‘Big data’ finally has to come of age for the television industry.

In this jointly produced white paper by Thomas K. Arnold and Parrot Analytics, we share how Demand Rating™ as is the way forward to truly understand global audience demand for content and accurately leverage content investments across the globe.