Turns out, a market cap of $3.4 trillion doesn’t stretch quite as far as it used to. Or maybe the world’s most valuable company, Apple, finally decided its streaming service shouldn’t spend quite so much on pricey original shows starring the world’s biggest performers and filmmakers, especially when nearly all its competitors are cutting spending dramatically. Since launching Apple TV+ nearly five years ago, Apple’s subscription streaming service has been one of Hollywood’s first places to pitch, for one really good reason: Apple paid a lot, especially for prestige projects with big names attached. Even if the service wasn’t widely watched, it became a home for top-notch originals, including an Oscar Best Picture (2022’s CODA) and Emmy Best Comedy Series winner (Ted Lasso).
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