Industry News

Parrot Analytics: Netflix still dominant as original content producer

3 May, 2022

Netflix may have lost 200,000 subscribers and tens of billions of dollars in market capitalization following a disappointing first-quarter results, but the streaming pioneer still dominates the SVOD market when it comes to original content, according to new data from Parrot Analytics.

The research firm found that the SVOD pioneer saw 42.4% market share demand for its original content in the first quarter, ended March 31. That compared with 9% demand for original content from Amazon Prime Video, 8.3% for Disney+ and 7% for Hulu.

Visit Media Play News to read this article.



Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Released each quarter covering 10 global markets
  • Special section on the United States streaming landscape
  • Catalog analysis, pricing power, bundling & franchises
  • Insights to help you understand the economics of streaming
  • Available for FREE with a DEMAND360LITE subscription