Old ways of measuring demand for content are dying
With the rapid proliferation of content distribution platforms and the unprecedented levels of consumer fragmentation, existing television measurement services are rapidly becoming obsolete.
Survey and panel-based measurement is no longer sufficient to capture the increasingly cross-platform content consumption.
For example, do you know how the relative popularity between House of Cards (a Netflix original series) and Transparent (an Amazon original series) in the United States has changed over the past year?
How about their popularity in other markets?