Audience Solutions

Get a complete picture of audience interests, preferences and viewing habits.

Brand Affinity

Uncover what resonates with your audience

Maximize your brand strategy by identifying which TV shows, movies, brands and talent your audience is interested in.

  • Identify the most impactful content, brand and talent partnerships by understanding the overlap between audiences.
  • Optimize product placements and marketing campaigns by knowing which TV shows and movies your audience is loving.
  • Inform your customer segmentation strategy with new ways to profile audiences beyond demographics alone.

Audience Journeys

See what your audience is watching where

Optimize your subscriber acquisition, retention and engagement strategies with a complete picture of viewing habits.

  • Attract new audience segments by understanding what genres and titles they are watching on competing platforms.
  • Retain viewers by giving them everything they want to watch on your platform. Pin-point to what platforms you are losing your viewers.
  • Enrich your content curation and recommendation engines with cross-platform consumption affinity data.

Trusted by the smartest minds in global media

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Industry Perspective
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