Personalizing content strategy on a global or market scale by targeting the right audience who is primed for engagement.
Brand affinity uses taste clusters to inform your brand strategy based on distinct audience profiles that have the highest match for a TV show, movie or talent.
Consumption affinity data reduces subscriber churn, helps attract new audience cohorts, optimises the viewing journey and uncovers the content that audiences are watching on competing platforms.
Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.
Chairman and CEO of HBO/HBO Max Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
"Parrot Analytics tracks the way modern digital consumers interact with content - from watching a trailer on YouTube, reacting on social media to watching episodes of the actual series."
"The Underground Railroad had a respectable debut, reaching 18 times more demand than the average show in the U.S., but interest has since abated, according to Parrot Analytics."
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."
"Parrot Analytics, which measures global and domestic performance of streaming content via its demand index, backs up Hulu’s growth claim for Only Murders."
"According to Parrot Analytics, Netflix’s share of the streaming pie has continued to shrink as competitors like Disney+, Apple TV+ and HBO Max have entered the market."
"Ms. Teigen is in the top 0.5% of all U.S. talent when it comes to popularity online, according to Parrot Analytics."
