The Leader in Global Entertainment Analytics

Capabilities

Set winning content strategies with unrivalled industry data & expertise

From production through to direct-to-consumer streaming, we empower the world’s leading media and entertainment brands, to answer today’s most complex industry questions about TV shows, movies, talent, sports, IP & brands.

The Leader in Global Entertainment Analytics

Capabilities

Map the global
content landscape

Stay ahead with granular insights from over
1 million TV shows & movies and 1 million talent across 2,000+ distribution platforms in 100+ languages. 



Leverage an expansive repository of over 100 million metadata tags.


The Leader in Global Entertainment Analytics

Capabilities

Uncover what audiences really want

Shape content decisions around true audience preferences using behavioral data from 2B+ people globally. Explore insights from exclusive first-party consumption datasets as well as search, posts, reading and social interactions activity.

The Leader in Global Entertainment Analytics

Capabilities

Decode streaming economics

Drive successful long-term D2C strategies and profitability by decoding the economic drivers of streaming platforms. 



Understand how much revenue each title is contributing to a catalog and to what extent it’s driving user acquisition, retention and engagement.

The Leader in Global Entertainment Analytics

Capabilities

Access industry-leading expertise

Solve critical business challenges with bespoke consulting solutions. Tailor Parrot IQ’s proven frameworks and deep industry specialization to your needs.

The Leader in Global Entertainment Analytics

Capabilities

Uncover value from concept to consumption

Unlock potential across the entire content lifecycle - from green lighting and commissioning to licensing and acquisitions, from cancellations and renewals to sales and distribution, from programming and windowing to release planning and marketing, from editorial curation to discovery and recommendations.

The Leader in Global Entertainment Analytics

Capabilities

Entertainment's leading analytics AI

Imagine having the world’s most powerful entertainment analysts at your fingertips. 



Answer critical industry questions in record time with 24/7 intelligence powered by our advanced AI agent Plexie.

Demand drives monetization

The only way to measure global audiences in an attention economy

play video

Powering the content industry

Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.

PE & Asset Management
Answer sample business questions for PE & Asset Management:
Where is the real value in this asset?
How do we create more value after the transaction closes?
How do we monitor performance between entry and exit?
How much value is this current show driving right now?
Talent Agencies
Content Investment Funds
Studios
Advisory & Consulting
Streaming Platforms
Government Agencies
Production Companies
Sports Leagues
Distributors
Consumer Brands

Trusted by the smartest minds in global media

partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
Parrot Analytics has developed a metric to rate not only the number of viewers for given shows, but their likelihood of attracting subscribers to a streaming service.

Explore our full product suite

Designed for executive decision-making across all phases of the content development and monetization lifecycle.

Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 50,000+ talent in 50+ markets across all platforms
Rank 30k+ TV shows and 20k+ movies in 50+ markets across all platforms

FREE REPORT: Future of Entertainment Analytics

  • $800 M+ revenue wins documented in real-world case studies
  • 4× renewal accuracy & 7× sharper hit forecasts than industry norms
  • End-to-end ROI blueprint - from concept greenlight to long-tail monetization

Required Reading