Helping media companies get smarter

The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness demand measurement to compete and thrive in the global attention economy.

〝What counts as a streaming hit? A start-up may have answers〞

Trusted by the smartest minds in global media

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Welcome to the era of empirical measurement


Our TV360 platform captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand.

All Markets

TV360 captures demand signals in every country on the planet.

All Languages

Our language-agnostic platform uncovers global demand for local productions.

Across Platforms

We measure total market demand across SVOD, AVOD, linear and cable.

A paradigm shift in TV measurement delivered at a global scale

What is demand measurement?

We work in close partnership with our clients to monetize the attention economy, supercharging their global content development and monetization lifecycle. We create superior long-term returns by informing content decisions with demand data, at scale.

Helping media companies get smarter

We help our clients deliver superior long-term returns by working in close partnership with them. Leveraging global TV demand data, we provide decision support for:

  • IP and content development
  • Content finance
  • Content allocation
  • Content programming
  • Content distribution
  • Audience and brand activation
  • OTT strategy and operations.
The global demand
measurement platform

Every day, the TV360 platform measures global content demand on a per title and per country basis, setting a transparent standard that eases comparability of results across titles and markets.

Powering the content industry

Answer one question and put our thinking to work on your challenges.

1. Who are you in the industry?

Explore global TV demand metrics based on the world’s largest audience behavior dataset

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Referenced as the authoritative global standard

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Unlock the magic of content

Discover how a partnership with Parrot Analytics will help you capture more value from global content opportunities.