Powering the TV Industry
Capturing TV content consumption and engagement from billions of fans around the world, Parrot Analytics’ demand measurement platform provides unprecedented insights into global cross-platform, country-specific audience demand for television content.
DATA POINTS - AND COUNTING
Helping the likes of...
drive $25 billion in content transactions
THE GLOBAL TV
Daily Demand Data
Answer business questions in real-time
See daily audience demand data for any title in any country. Get show performance before launch, during airing and in the off-season. Track the impact of your and your competitors’ marketing campaigns in real time.
For all content
Understand the television business in its entirety
Assess the demand for all types of content. Compare titles across languages, genres, long form vs short form or any combination your business needs to track to stay ahead of the curve in the markets you care about.
Across All Platforms
See through SVOD competitors and partners
Understand demand for all content regardless of which platform it appears on in any given country. Compare how your content is doing against linear, cable, SVOD and AVOD partners and competitors around the world.
In all countries
Compare content demand across countries
Gain valuable country-specific insights into individual programmes and overall content trends: worldwide. Stand out by knowing the demand for content in any country before it even airs there!
Defining the standard for content value across the TV industry
See how demand data is the authoritative currency to use for your business:
Video: Variety Massive Entertainment Marketing Summit 2018
Parrot Analytics’ CEO Wared Seger presented on The Science of Popularity at Massive 2018. How can TV ratings for SVOD be established globally? How can world-wide demand data be used for OTT television content ratings in 100+ markets? How can the multi-platform game be won? Watch the Variety Massive Entertainment Marketing Summit video now.
Referenced as the authoritative global standard
Driving industry thought leadership
- Television ratings across all viewing platforms: USA Top 10 (05 – 11 August, 2018)
Image: American Horror Story, FX The global metric developed by Parrot Analytics, Demand Expressions®, enables television ratings on a…Read
- Karina Dixon: How the audience response to content is impacted by political, societal and cultural controversies
Image: 13 Reasons Why (Netflix) We all know the factors that drive audiences to watch a specific TV…Read
- The global content marketplace: Audience demand for anime
Image: One Piece (ワンピース), Toei Animation Anime – or animation in the Japanese style – is one of the…Read
Advancing the science of content around the world