Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Unlock audience insights to give you confidence to better understand your fans' interests whilst also benchmarking the demand for competitor brands.

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

Uncover which games are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.

Harness audience demand data, such as our ROI-focused selection criteria for title acquisition, to gain insights for growing and keeping a subscriber base.

Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.

Develop successful series with deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.

Leverage a return-focused selection criteria to maximize value by only acquiring the content assessed to drive your commercial objectives.

Appeal to the individuality of your subscriber base, using taste clusters and market demand, to keep subscribers engaged even after a show ends.

Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.

Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.

Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.