Powering the TV Industry
Capturing TV content consumption and engagement from billions of fans around the world, Parrot Analytics’ demand measurement platform provides unprecedented insights into global cross-platform, country-specific audience demand for television content.
DATA POINTS - AND COUNTING
Helping the likes of...
drive $25 billion in content transactions
The Global TV
Daily Demand Data
Answer business questions in real-time
See daily audience demand data for any title in any country. Get show performance before launch, during airing and in the off-season. Track the impact of your and your competitors’ marketing campaigns in real time.
For all content
Understand the television business in its entirety
Assess the demand for all types of content. Compare titles across languages, genres, long form vs short form or any combination your business needs to track to stay ahead of the curve in the markets you care about.
Across All Platforms
See through SVOD competitors and partners
Understand demand for all content regardless of which platform it appears on in any given country. Compare how your content is doing against linear, cable, SVOD and AVOD partners and competitors around the world.
In all countries
Compare content demand across countries
Gain valuable country-specific insights into individual programmes and overall content trends: worldwide. Stand out by knowing the demand for content in any country before it even airs there!
Defining the standard for content value across the TV industry
See how demand data is the authoritative currency to use for your business:
- Andrew Wallenstein: It’s Code Red for the Broadcast Networks
The following editorial has been published in the latest edition of Variety magazine this week Monday 21st May, 2018,…Read
- Pay TV Measurement, SVOD & more: The US Top 10 (13 – 19 May, 2018)
Image: 13 Reasons Why, Netflix Pay TV measurement and SVOD content measurement are both based on Demand Expressions, a metric established…Read
- YouTube Red drama beats Netflix in Parrot’s in-demand US originals listing
According to our data, YouTube Red show Cobra Kai was the most ‘in-demand’ digital original in the US…Read
Advancing the science of content around the world