The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness demand measurement to compete and thrive in the global attention economy.
〝Netflix’s Dominance Starts to Slow as Rivals Gain〞
“Parrot Analytics has developed a metric to rate not only the number of viewers for given shows, but their likelihood of attracting subscribers to a streaming service.”
Our DEMAND360 platform captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand.
DEMAND360captures demand signals in every country on the planet.
Our language-agnostic platform uncovers global demand for local productions.
We measure total market demand across SVOD, AVOD, linear and cable.
Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.
"Netflix controlled half of the demand for original content globally in the first quarter, down from 54% for all of last year, according to Parrot Analytics."
"According to Parrot, Netflix accounted for about half of the original series people around the world wanted to watch online in the first quarter of 2021."
HBO and HBO Max’s Chief Content Officer Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
Demand for TV shows with more diverse talent has doubled in the last three years, and for the first time ever, there are more diverse new series than non-diverse debuts.
In “The 30,000 Foot View: A Preview of the 2020 Streaming Wars”, Parrot Analytics provides a unique industry perspective. We will highlight the opportunities for each of these players to keep the content ecosystem accessible, exciting, and entertaining for audiences – because we all love to experience the magic of content.
Reducing churn is an industry-wide objective. This study showcases how demand data-driven churn reduction strategies are not only possible, but also easy to incorporate into existing OTT churn reduction workflows.
In this strategic analysis, Parrot Analytics experts unpack how over-emphasizing on-platform data over-optimizes for retention and – longer term – lowers off-platform user acquisition efficacy, resulting in a lower lifetime value (LTV) to customer acquisition cost (CAC) ratio over time.
In today’s highly competitive landscape, “future proofing decisions” means truly pushing the envelope to grow a platform, to gain a greater share of the finite attention economy, in all markets around the world. It also means looking past the hype, and the uncertainty, and instead bringing opportunities into actionable focus by applying empirical, market-driven audience demand data.
"According to Parrot data, interest in 'Love Life' was 9 times higher than the average for a TV show in the four days after HBO Max’s launch. 'Legendary' was 7.5 times above average."
"Netflix has become even more popular during this time of stay-at-home orders, according to data released this week by Parrot Analytics. "