Creative Artists Agency / Parrot Analytics TV Diversity Study: Diversity wins onscreen.

Appeal to audience interests using demand-driven advertising and personalize campaigns to capitalize on pre-release demand.

Access audience taste clusters weeks ahead of a premiere, resulting in high impact campaigns for titles that have not even been released.

Analyze your competitors’ content strategy by tapping into global demand benchmarks updated daily to understand market-specific content brand performance.

Find the best performing concepts with demand-driven concept testing and development. Apply talent demand to gauge future content performance.

Capitalize on under-monetized categories and markets, discover new business opportunities and assess competitors’ strengths and weaknesses.

Harness audience demand data, such as our ROI-focused selection criteria for title acquisition, to gain insights for growing and keeping a subscriber base.

Apply estimations of audience surges in number and location to inform incremental usage needs across platforms to maximize the end user experience.

Leverage hundreds of thousands of content gene combinations to understand the impact of each trait on latent content demand to maximize ROI and decrease risk.

Predict key financial and operational indicators with confidence by validating investment hypotheses early and building more robust financial models.

Develop successful series with deep insights into target audiences’ character, talent, setting, plot, theme and genre preferences for global and local content.

Leverage a return-focused selection criteria to maximizes value by only acquiring the content assessed to drive your commercial objectives.

Appeal to the individuality of your subscriber base, using taste clusters and market demand, to keep subscribers engaged even after a show ends.

Prioritize markets based on country-specific audience demand, including territories where commercial rights have not yet been granted.

Uncover which sports are most in-demand in every market and reveal audience and brand affinity for advertising, marketing and promotional opportunities.

Reveal hidden talent insights with affinity and trait analysis, encompassing both global and market-based factors, to determine who is truly worth an investment.