Helping media companies get smarter

The world’s largest studios, networks, agencies and OTT platforms apply our 360 degree view of content and talent to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness demand measurement to compete and thrive in the global attention economy.

〝Netflix’s Dominance Starts to Slow as Rivals Gain〞

“Parrot Analytics has developed a metric to rate not only the number of viewers for given shows, but their likelihood of attracting subscribers to a streaming service.”

– The New York Times

Trusted by the smartest minds in global media

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Capturing audience demand from 2B+ people globally

DEMAND360 quantifies global audience demand using the world’s largest audience behavior datasets. Our patented technology extracts signal from the noise on a daily basis to provide the first global content demand measure in all markets, for all languages, and across all platforms - broadcast, pay TV and OTT.

All Markets

DEMAND360  captures demand signals in every country on the planet.

All Languages

Our language-agnostic platform uncovers global demand for local productions.

Across Platforms

We measure total market demand across SVOD, AVOD, linear and cable.

Powering the content industry

Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.

Explore global demand metrics based on the world’s largest audience behavior dataset


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Required Reading

Referenced as the authoritative global standard

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Unlock the magic of content

Discover how a partnership with Parrot Analytics will help you capture more value from global content opportunities.