Powering the TV Industry
Capturing TV content consumption and engagement from billions of fans around the world, Parrot Analytics’ demand measurement platform provides unprecedented insights into global cross-platform, country-specific audience demand for television content.
DATA POINTS - AND COUNTING
Join media’s smartest minds — in every continent
drive $25 billion in content transactions
THE GLOBAL TV
Daily Demand Data
Answer business questions in real time
See daily audience demand data for any title in any country. Get show performance before launch, during airing and in the off-season. Track the impact of your and your competitors’ marketing campaigns in real time.
For All Content
Understand the television business in its entirety
Assess the demand for all types of content. Compare titles across languages, genres, long form vs short form or any combination your business needs to track in order to stay ahead of the curve in the markets you care about.
Across All Platforms
See through SVOD competitors and partners
Understand demand for all content regardless of the platform it appears on in any given country. Compare how your content is doing against linear, cable, SVOD and AVOD partners and competitors around the world.
In All Countries
Compare content demand across countries
Gain valuable country-specific insights into individual programmes and overall content trends worldwide. Stand out by knowing the demand for content in any country before it even airs!
Driving industry thought leadership
"Observers increasingly believe it is inevitable that the era of bundled streamers is near as households tire of paying an average $107 a month for cable."
Jan 10, 2019
"Netflix will generate 50% of U.S. audience content demand with its own original content beginning in October 2019."
Dec 13, 2018
“Their audience demand measurement system goes far beyond the days of surveys and utilizes big data and AI to look at the numerous ways consumers express their demand for content.”
Aug 28, 2018
"Disney will also be withdrawing its past and present content from Netflix in the months ahead. That effectively reduced the Marvel shows on Netflix to the corporate equivalent of refugees."
Dec 04, 2018
“'Cobra Kai', a TV offshoot of the ‘Karate Kid’ film franchise, has outperformed all of its streaming competition, according to data provided to Variety by Parrot Analytics.”
May 15, 2018
“Right now, Netflix has the most popular digital originals globally, releasing seven of the 10 most in-demand series worldwide in the last 90 days, according to research firm Parrot Analytics.”
Nov 20, 2018
“Parrot’s Demand Expressions does not claim to measure viewers, but rather the relative strength and popularity of a show — coming up with a new global measurement standard that is new to the world.”
Nov 10, 2018
“Streaming networks are discovering that one of the best ways to keep parents paying their subscriptions is to get their kids hooked on shows exclusive to their platforms.”
Nov 18, 2018
"What will Netflix do to fill the hole in its content library, once Disney and WarnerMedia claw back their movies and television shows for their own on-demand services?"
Oct 16, 2018
“Hulu may actually hold a 50 percent advantage in demand per subscriber over Netflix. Their catalog is also generating near identical interest overall.”
Jan 24, 2018
“Netflix shows need to find a different way to fuel the conversational fire, and its sleeper hit successes indicate a model for a binge-able show with lasting power.”
May 09, 2017
“’The Grand Tour’ cost about half of the yearly prime membership of those who signed up, but those customers would also end up spending more money with Amazon in general."
Apr 08, 2018
Defining the standard for content value across the TV industry
See how demand data is the authoritative currency to use for your business:
Video: Variety Massive Entertainment Marketing Summit 2018
Parrot Analytics’ CEO Wared Seger presented on The Science of Popularity at Massive 2018. How can TV ratings for SVOD be established globally? How can world-wide demand data be used for OTT television content ratings in 100+ markets? How can the multi-platform game be won? Watch the Variety Massive Entertainment Marketing Summit video now.
Referenced as the authoritative global standard
Driving industry thought leadership
- Parrot Analytics Partners With Guinness World Records to Rank Most Popular TV Series
To identify the most in-demand TV series and digital original series in the world, Guinness World Records™ has partnered with…Read More
- Andrew Wallenstein: It’s Code Red for the Broadcast Networks
The following editorial has been published in a recent edition of Variety magazine, by Andrew Wallenstein, Co-Editor-in-Chief, Variety: “As we head…Read More