Helping media companies get smarter

The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness demand measurement to compete and thrive in the global attention economy.

〝What counts as a streaming hit? A start-up may have answers〞

Trusted by the smartest minds in global media

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Welcome to the era of empirical measurement


Our DEMAND360 platform captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand.

All Markets

DEMAND360captures demand signals in every country on the planet.

All Languages

Our language-agnostic platform uncovers global demand for local productions.

Across Platforms

We measure total market demand across SVOD, AVOD, linear and cable.

A paradigm shift in TV measurement delivered at a global scale

What is global demand measurement?

Our patented DEMAND360 measurement platform weighs all data sources by their relative importance in

100+ markets, daily. This results in a sophisticated, holistic and global measurement of TV audience demand.

Downloading / Streaming
Video Streaming Sites
Photo Sharing Sites
Microblogging Sites
Wikis & Informational Sites
Fan & Critic Rating Sites
Social Media
Blogging Sites

Powering the content industry

Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.

Explore global TV demand metrics based on the world’s largest audience behavior dataset

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Required Reading

Referenced as the authoritative global standard

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Unlock the magic of content

Discover how a partnership with Parrot Analytics will help you capture more value from global content opportunities.