Powering the TV Industry

Capturing TV content consumption and engagement from billions of fans around the world, Parrot Analytics’ demand measurement platform provides unprecedented insights into global cross-platform, country-specific audience demand for television content.




Join media’s smartest minds — in every continent

drive $25 billion in content transactions


Measurement Standard

Daily Demand Data

Answer business questions in real time

See daily audience demand data for any title in any country. Get show performance before launch, during airing and in the off-season. Track the impact of your and your competitors’ marketing campaigns in real time.

For All Content

Understand the television business in its entirety

Assess the demand for all types of content. Compare titles across languages, genres, long form vs short form or any combination your business needs to track in order to stay ahead of the curve in the markets you care about.

Across All Platforms

See through SVOD competitors and partners

Understand demand for all content regardless of the platform it appears on in any given country. Using our TV analytics you can compare how your content is doing against linear, cable, SVOD and AVOD partners and competitors around the world.

In All Countries

Compare content demand across countries

Gain valuable country-specific insights into individual programmes and overall content trends worldwide. With our television measurement you will know the demand for content in any country before it even airs!

Driving industry thought leadership

Defining the standard for content value across the TV industry

See how demand data is the authoritative currency to use for your business:

The Global TV Demand Awards at NATPE Miami 2019

Parrot Analytics and NATPE hosted the first ever data-driven global TV Demand Awards on January 22. We revealed the most popular TV series of 2018 using global TV demand data. That's right - no judges, and no voting committees.

Denise Huth, Josh McDermitt and Pollyanna McIntosh receive the 2018 Global TV Demand Award for the most in-demand TV series for the "The Walking Dead" at Fontainebleau Hotel on January 22, 2019 in Miami Beach, Florida. (Photo by John Parra/Getty Images for Parrot Analytics).

Driving industry thought leadership

Advancing the science of content around the world

The Global TV Demand Report 2019

SVOD market share and worldwide television genre trends

The Global TV Demand Report: SVOD market share, content travelability and worldwide TV genre trends