Powering the TV Industry

Capturing TV content consumption and engagement from billions of fans around the world, Parrot Analytics’ demand measurement platform provides unprecedented insights into global cross-platform, country-specific audience demand for television content.




Join media’s smartest minds — in every continent

drive $25 billion in content transactions


Measurement Standard

Daily Demand Data

Answer business questions in real-time

See daily audience demand data for any title in any country. Get show performance before launch, during airing and in the off-season. Track the impact of your and your competitors’ marketing campaigns in real time.

For All Content

Understand the television business in its entirety

Assess the demand for all types of content. Compare titles across languages, genres, long form vs short form or any combination your business needs to track in order to stay ahead of the curve in the markets you care about.

Across All Platforms

See through SVOD competitors and partners

Understand demand for all content regardless of the platform it appears on in any given country. Compare how your content is doing against linear, cable, SVOD and AVOD partners and competitors around the world.

In All Countries

Compare content demand across countries

Gain valuable country-specific insights into individual programmes and overall content trends worldwide. Stand out by knowing the demand for content in any country before it even airs!

Defining the standard for content value across the TV industry

See how demand data is the authoritative currency to use for your business:

Video: Variety Massive Entertainment Marketing Summit 2018

Parrot Analytics’ CEO Wared Seger presented on The Science of Popularity at Massive 2018. How can TV ratings for SVOD be established globally? How can world-wide demand data be used for OTT television content ratings in 100+ markets? How can the multi-platform game be won? Watch the Variety Massive Entertainment Marketing Summit video now.

Driving industry thought leadership

Advancing the science of content around the world

The Global TV Demand Report: Digital Originals in 10 Markets & Download/Streaming Study for Q3 2018