The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness demand measurement to compete and thrive in the global attention economy.
〝What counts as a streaming hit? A start-up may have answers〞
Our DEMAND360 platform captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand.
DEMAND360captures demand signals in every country on the planet.
Our language-agnostic platform uncovers global demand for local productions.
We measure total market demand across SVOD, AVOD, linear and cable.
Our patented DEMAND360 measurement platform weighs all data sources by their relative importance in
100+ markets, daily. This results in a sophisticated, holistic and global measurement of TV audience demand.
Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.
HBO and HBO Max’s Chief Content Officer Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
Demand for TV shows with more diverse talent has doubled in the last three years, and for the first time ever, there are more diverse new series than non-diverse debuts.
In “The 30,000 Foot View: A Preview of the 2020 Streaming Wars”, Parrot Analytics provides a unique industry perspective. We will highlight the opportunities for each of these players to keep the content ecosystem accessible, exciting, and entertaining for audiences – because we all love to experience the magic of content.
Disney’s direct-to-consumer streaming service has been anticipated as a historic moment in TV for at least a couple reasons. First, Disney’s storytelling is iconic. Second, Disney has clearly set its intentions to make streaming the core of the business. In this piece, Parrot Analytics uses global TV demand data to evaluate the library at launch and its potential trajectory.
In this strategic analysis, Parrot Analytics experts unpack how over-emphasizing on-platform data over-optimizes for retention and – longer term – lowers off-platform user acquisition efficacy, resulting in a lower lifetime value (LTV) to customer acquisition cost (CAC) ratio over time.
In today’s highly competitive landscape, “future proofing decisions” means truly pushing the envelope to grow a platform, to gain a greater share of the finite attention economy, in all markets around the world. It also means looking past the hype, and the uncertainty, and instead bringing opportunities into actionable focus by applying empirical, market-driven audience demand data.
"According to Parrot data, interest in 'Love Life' was 9 times higher than the average for a TV show in the four days after HBO Max’s launch. 'Legendary' was 7.5 times above average."
"Netflix has become even more popular during this time of stay-at-home orders, according to data released this week by Parrot Analytics. "