The world’s largest studios, networks and OTT platforms apply our 360 degree view of content to optimize monetization decisions. Partner with Parrot Analytics to understand how to harness empirical measurement to compete and thrive in the global attention economy.
TV360 captures consumption and engagement data from billions of TV fans around the world each day to provide unprecedented insight into global cross-platform audience demand.
TV360 captures demand signals in every country on the planet.
Our language-agnostic platform uncovers global demand for local productions.
We measure total market demand across SVOD, AVOD, linear and cable.
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1. Who are you in the industry?
Parrot Analytics' 2nd Annual Global TV Demand Awards honored the world's most in-demand TV series in 12 different categories featuring a star-studded cast from some of TV's biggest hits. Carson Kressley of Queer Eye hosted, alongside presenters Martin Kove of Cobra Kai, Emily Swallow of The Mandalorian, Hailie Sahar of Pose, Esai Morales of Titans, as well as TV legends Jerry Springer and Meredith Vieira. Also on hand was Friends co-creator David Crane, who accepted the Global Iconic Demand Award.
In “The 30,000 Foot View: A Preview of the 2020 Streaming Wars”, Parrot Analytics provides a unique industry perspective. We will highlight the opportunities for each of these players to keep the content ecosystem accessible, exciting, and entertaining for audiences – because we all love to experience the magic of content.
Disney’s direct-to-consumer streaming service has been anticipated as a historic moment in TV for at least a couple reasons. First, Disney’s storytelling is iconic. Second, Disney has clearly set its intentions to make streaming the core of the business. In this piece, Parrot Analytics uses global TV demand data to evaluate the library at launch and its potential trajectory.
In this strategic analysis, Parrot Analytics experts unpack how over-emphasizing on-platform data over-optimizes for retention and – longer term – lowers off-platform user acquisition efficacy, resulting in a lower lifetime value (LTV) to customer acquisition cost (CAC) ratio over time.
In today’s highly competitive landscape, “future proofing decisions” means truly pushing the envelope to grow a platform, to gain a greater share of the finite attention economy, in all markets around the world. It also means looking past the hype, and the uncertainty, and instead bringing opportunities into actionable focus by applying empirical, market-driven audience demand data.
"Wells Fargo Securities wrote that between November 17-23, 'The Mandalorian,' was the 'most in-demand show in OTT and overall on a linear+OTT basis', citing data from Parrot Analytics."
"Disney+'s flagship show is the best new series launch of the year, but demand lags well behind Netflix's 'Stranger Things,' according to figures from Parrot Analytics."