Leverage audience demand and content supply to determine how much a TV show or a movie is worth.
- Understand key value levers
- Gross earnings, growth & decay rate
- Projected gross earnings vs comps
- Licensing opportunities by platform
The industry’s most advanced content metadata engine, providing access to information needed for strategic decision-making including concept testing, infrastructure development, and supply and demand analyses.
TV Genome is powered by Parrot Analytics' supply-side Content Genome, providing access to 100M+ TV metadata values across 300k+ TV series.
Movie Genome is powered by Parrot Analytics' supply-side Content Genome, providing access to 50M+ movie metadata values across 725k+ movies.
Talent Genome is powered by Parrot Analytics' supply-side Content Genome, providing access to 25M+ talent metadata values across 550k+ talent.
The Availability and Upcoming Releases API is powered by Parrot Analytics' supply-side catalog, providing information on series and movie availability as well as release date information.
Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.
Chairman and CEO of HBO/HBO Max Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
"Parrot Analytics tracks the way modern digital consumers interact with content - from watching a trailer on YouTube, reacting on social media to watching episodes of the actual series."
"The Underground Railroad had a respectable debut, reaching 18 times more demand than the average show in the U.S., but interest has since abated, according to Parrot Analytics."
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."