Government Agencies: Turn public funding into lasting industry impact with content success metrics

Turn public funding into lasting industry impact with data that measures content success at home and abroad.

Fuel cultural exports. Strengthen local industries.

How can we make smarter investment decisions?

Identify the genres, stories, and creators with the strongest future potential. Use forward-looking insights to guide funding priorities, shape co-production strategy, and build a more competitive national content portfolio.

Where does our country’s content resonate globally?

Track the international reach of your screen sector with metrics like travelability. Identify which titles perform best abroad, and in which markets, to inform funding decisions, export strategies, and global promotion efforts.

How can we showcase the value of our creative exports?

Support cultural diplomacy and economic development with data that proves impact. Use economic performance and demand insights to spotlight breakout titles, elevate national storytelling on the global stage, and justify continued investment in local content.

How can we support culturally significant stories while driving economic impact?

Measure audience demand for Indigenous and underrepresented voices, track talent development and employment impact, and quantify how culturally important content contributes to national growth, industry activity, and long-term sector health.

Required Reading

Insights

ICEX and Parrot Analytics Showcase the Global Value of Spanish Content at MIPCOM

In a new industry report, Parrot Analytics and ICEX quantify how Spanish series and films drive streaming revenue and international growth — equipping platforms, studios, and distributors with data to maximize export potential.

Insights

Media City Qatar Film Committee Partners with Parrot Analytics for Analysis of Investment Decisions

Media City Qatar’s Film Committee has partnered with Parrot Analytics to bring data-driven intelligence to its investment and content strategy efforts. As part of this partnership, Parrot Analytics is establishing a regional commercial office in Doha to support local and regional clients - including the local Film Committee.

Insights

Canadian Content Among Most In-Demand Non-US Content With Global Audiences

Canada Media Fund renews partnership with Parrot Analytics to track domestic and international demand for Canadian content. Canadian TV series accounted for 5.2% of the demand share for all non-US content with global audiences, good for the sixth best performance out of more than 80 markets, according to research conducted by Parrot Analytics on behalf of the Canada Media Fund (CMF).

Insights

Department for Digital, Culture, Media and Sport and British Film Institute Launch UK Global Screen Fund

The Department for Digital, Culture, Media and Sport (DCMS) and the BFI today announces the launch of the UK Global Screen Fund, a one year pilot fund designed to boost international development and distribution opportunities for the UK’s independent screen sector.

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Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."