Explore our industry-wide glossary, a single destination that demystifies the language driving every corner of global entertainment - from film funds, financiers, and government agencies to OTT platforms, marketing and media agencies, talent agencies, game studios, sports leagues, and beyond

Powering smarter decisions across the entire content value chain

What is the most profitable content on my platform?

Know exactly how much a movie or series is worth to your platform over time. Understand which titles will bring in new subscription revenue and which titles will retain high churn-risk subscribers.

How much is a TV show or movie worth?

Quantify the value of a project before it's released. Understand the potential value of a show to different platforms and markets, ultimately maximizing the content ROI and de-risking investment.

How can I validate my investment hypothesis prior to the release of financial results data?

Value tens of thousands of shows and movies across hundreds of services including SVOD, AVOD, FAST and linear distribution platforms. Build more robust financial models that adjust immediately to consumer trends.

How do I acquire and license content to maximize ROI?

Know exactly how much a piece of content is worth to inform content decisions and negotiations. Our revenue modelling capabilities give you unrivalled insights and a competitive edge whether you’re the buyer or seller.

Do we maximize content ROI through licensing or in-house programming?

Understand the implications and tradeoffs of licensing content to third parties, keeping it in-house or using an in-between model. Know exactly how much a title would be worth to various platforms to make the best licensing decisions.

How much is my talent worth?

Understand how much of a series’ value is driven by the demand for one of its star. Enter negotiations with competitive insights into your talent’s revenue contribution power.

How can I expand my content library and distribution network?

Identify content pairings that drive cross-viewership between flagship shows and niche programming. Determine which linear properties should be bundled with digital offerings.

How is a new release performing compared to previous seasons or other shows?

Understand how your season premiere campaign is performing with an apples-to-apples comparison to previous seasons and competitive releases. Easily track the demand of pre-release shows to optimize your marketing spend in every market.

How is my content performing against other titles available in the market?

Visualize the demand for one or multiple titles in the context of the market average. The Demand Distribution curve enables apples-to-apples comparisons with competitive titles, titles within a catalog or genre and more.

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Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.

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