Modern streaming economics stands on two pillars. Content Valuation measures the revenue contribution of each title - how many sign-ups it sparks, how many subscribers it saves, and what that is worth in every market. Streaming Metrics, its macro counterpart, tracks quarterly subscribers, ARPU, churn, and catalog levers for every major platform worldwide. Together, the micro and macro views form the first fully integrated P&L model for the attention economy.

This dual lens has already rewritten headlines. When The Wall Street Journal reported that Disney’s Moana generated more U.S. subscription revenue than any other princess movie, it cited Parrot Analytics’ demand-driven valuation system - proof that granular title economics can explain platform-wide cash flow. Similar analyses revealed that Apple TV+ added roughly 50,000 subscribers off the back of The Instigators, quantifying ROI for a single acquisition campaign.

On the macro side, Streaming Metrics predicted Netflix’s Q2 2024 global net adds within 90 % accuracy, beating the Wall Street consensus by nearly double. The model succeeds because it ties every market’s churn curve to local catalog demand, pricing, and competition - variables most Wall Street sheets treat as fixed assumptions.

For OTT CEOs the mandate is clear: Run quarterly platform reviews off Streaming Metrics dashboards, then greenlight or cancel shows only after a Content Valuation pass. Embedding a KPI such as “revenue-per-dollar-spent” for each greenlight - and tracking competitor platform metrics with Streaming Metrics - turns content spend from a cost center into a measurable growth engine.