In this post we will discuss the science behind successful content decisions and how global TV data can be used (…)
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The concept of “Content Travelability” aids decision making by revealing content demand in a market as a percentage (…)
How use demand data to accelerate performance for studios, broadcasters, OTT platforms, advertisers and content investors. (…)
How to creating platform success with demand data for acquisition, marketing, recommendations and content performance. (…)
Using the world’s largest audience behavior datasets, Parrot Analytics tracks the popularity of titles on a daily basis, (…)
Parrot Analytics’ demand data reveals the holistic popularity of a title. (…)
Using a wealth of data and advanced algorithms, Parrot Analytics can accurately rank pre-release titles by predicted demand. (…)
The demand ROI metric enables the comparison of marketing platforms and campaigns. (…)
Parrot Analytics’ custom analysis of demand and customer data produces actionable insights to improve linear ratings. (…)
Parrot Analytics’ demand measurement system captures the current popularity of titles, whether they are on- or off-air. (…)
Applying the Demand Monetization Index enables quick identification of missed revenue opportunities in under-monetized markets. (…)
Parrot Analytics’ demand measurement system captures the popularity of a title, regardless of what platform it aired on. (…)