Consumer Brands: Align brands, content, and talent to drive consumer impact

Make smarter brand and content decisions with insights that reveal how consumers engage with entertainment, products, and talent. Whether you're a brand seeking cultural relevance or a rights holder looking to unlock commercial partnerships, Parrot Analytics connects the dots between consumers, franchises, and influencers — worldwide.

Align brands, content, and talent to drive consumer impact

Which entertainment franchises, talent, or genres best align with our brand and consumers?

Uncover what resonates across specific consumer segments to guide partnership, campaign, and licensing decisions that drive sales and brand equity.

Where should we activate brand-content partnerships for the greatest impact?

Analyze demand at a territory level to align the right brands, content, and talent in the markets where consumer-brand affinity is highest.

How can we better understand and target different consumer segments?

Segment audiences by demographic, psychographic, and genre preferences to inform more effective creative, media, and partnership strategies tailored to each group.

Let’s unlock new value together

Answer virtually any business question with solutions tailored to your needs.

Partner with us to make better strategic decisions.

Insights that fuel industry conversations

"According to Parrot Analytics, Spain-originated content has generated an estimated $5.1 billion in global streaming revenue over the past four years. For 2024, Spanish content is expected to deliver $1.4 billion in global revenue."

"The Instigators with Matt Damon and Casey Affleck, helped Apple TV+ add about 50,000 subscribers, more than the number Napoleon accounted for when it was released last year, according to the data firm Parrot Analytics."

"Moana has generated the most U.S. subscription revenue for Disney+ of any Disney princess movie, according to research firm Parrot Analytics."