DEMAND360 captures demand signals in every country on the planet.
Our language-agnostic platform uncovers global demand for local productions.
We measure total market demand across SVOD, AVOD, linear and cable.
TV Demand unlocks unprecedented insights into global cross-platform TV series audience demand across OTT, pay TV and broadcast television in any market.
Movie Demand provides unrivalled insights into global cross-platform audience demand for movies across OTT, pay TV and linear networks in any market.
Talent Demand aggregates audience demand for any given talent (i.e. actor, politician, personality) to identify their precise audience demand comparative to their peers, in any given market.
The Audience Insights add-on module gives you the confidence to make better decisions by leveraging demographic insights across TV, movie and talent products.
Can be added on top of any DEMAND360 product. Automatically enabled for all other products available in your DEMAND360 subscription.
TV DemandTalent DemandMovie Demand
Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.
Chairman and CEO of HBO/HBO Max Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
"Parrot Analytics tracks the way modern digital consumers interact with content - from watching a trailer on YouTube, reacting on social media to watching episodes of the actual series."
"The Underground Railroad had a respectable debut, reaching 18 times more demand than the average show in the U.S., but interest has since abated, according to Parrot Analytics."
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."