DEMAND360 captures demand signals in every country on the planet.
Our language-agnostic platform uncovers global demand for local productions.
We measure total market demand across SVOD, AVOD, linear and cable.
TV Demand unlocks unprecedented insights into global cross-platform TV series audience demand across OTT, pay TV and broadcast television in any market.
Movie Demand provides unrivalled insights into global cross-platform audience demand for movies across OTT, pay TV and linear networks in any market.
Talent Demand aggregates audience demand for any given talent (i.e. actor, politician, personality) to identify their precise audience demand comparative to their peers, in any given market.
The Audience Demographics add-on module gives you the confidence to make better decisions by leveraging demographic insights across TV, movie and talent products.
Audience Demographics is a DEMAND360 add-on module. It is automatically enabled for all products purchased on a DEMAND360 enterprise subscription.
TV DemandTalent DemandMovie Demand
The Audience Sentiment add-on module helps you understand the underlying sentiment that is driving demand for a talent.
Audience Sentiment is a DEMAND360 add-on module. It can be purchased as an add-on to Talent Demand, available on an DEMAND360 enterprise subscription.
Monetize audiences in today's attention economy with the industry ’s most advanced supply and demand products.
Chairman and CEO of HBO/HBO Max Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
"Parrot Analytics tracks the way modern digital consumers interact with content - from watching a trailer on YouTube, reacting on social media to watching episodes of the actual series."
"The Underground Railroad had a respectable debut, reaching 18 times more demand than the average show in the U.S., but interest has since abated, according to Parrot Analytics."
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."
"Parrot Analytics, which measures global and domestic performance of streaming content via its demand index, backs up Hulu’s growth claim for Only Murders."
"According to Parrot Analytics, Netflix’s share of the streaming pie has continued to shrink as competitors like Disney+, Apple TV+ and HBO Max have entered the market."
"Ms. Teigen is in the top 0.5% of all U.S. talent when it comes to popularity online, according to Parrot Analytics."