Unlock unprecedented insights into global cross-platform TV series audience demand across OTT, pay TV and broadcast television in every market

Keep your finger on the pulse of entertainment

Introducing the landing page for all your entertainment insights. From the latest strategic thinking and industry reports to what’s trending in each market and globally - be the first to know as a DEMAND360 subscriber.

Uncover TV show, DTC platform and genre trends

See how the demand for an individual TV show, a portfolio of comp titles, an entire SVOD catalog or a genre has been changing all around the world. TV demand data is available for every single day since April 2015.

Assess pre-release performance to optimize marketing

Optimize release performance by tracking a show’s demand leading up to its premiere. Benchmark pre-release demand to previous seasons or comp titles with built-in time shift analysis.

Research a show in seconds with title deep dives

Everything you would ever want to know about a TV show in one place: trailers, genre stats, also-known-as (AKA), on-air status, the number of seasons and episodes, demand insights as well as a list of shows that people are also watching.

Truly understand the content landscape

Which streaming series broke through with audiences? See how each platform is performing by analyzing their series catalogs across performance buckets from below average to exceptional.

Assess title performance across six dimensions

Parrot Pulse is the industry’s most powerful title health snapshot. Instantly access the independent, holistic measure of performance across all TV shows.

Uncover untapped content opportunities

Compare audience demand and content supply to discover genres and sub-genres with untapped potential. Uncover nuances across different markets to see where audiences are well-served or over-served.

Understand global audience preferences like never before

See which markets have the highest demand for a show - even in markets where the show is not available. Uncover licensing opportunities in markets with high demand for a show but no distribution deal.

Audience Demographics Module

Global audience demographics for TV shows, movies and talent

The Audience Demographics add-on module gives you the confidence to make better decisions by leveraging demographic insights across TV, movie and talent products.

  • Understand the share of GenZ, Zennials, Millennials and Above40 for TV shows, movies and talent.
  • Discover how the gender and fan age differs between a specific TV show, movie or talent compared to the entire population.
  • Enhance decision making in marketing, acquisitions and programming based on your platform's specific audiences.

Audience Demographics is a DEMAND360 add-on module. It is automatically enabled for all products purchased on a DEMAND360 enterprise subscription.

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Discover TV Demand

Watch the webinar to discover how TV demand can help you personalize your content strategy to reflect local preferences, and target the right audiences.

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Not yet enterprise-ready?

Get a glimpse into the future of global audience demand measurement with TV, movie and talent audience demand data and consolidated insights on global entertainment industry trends.