Optimize programming and maximize viewer engagement. Identify the highest ROI shows to acquire and maximize revenue with competitive and content valuation insights.
Sustain audiences in a shifting market
Estimate title value earlier, benchmark performance across platforms and markets, and negotiate from a clearer view of revenue potential and audience upside.
Visualize the demand for one or multiple titles in the context of the market average. The Demand Distribution curve enables apples-to-apples comparisons with competitive titles, titles within a catalog or genre and more.
Understand which content is most popular by empirically measuring demand on a country-by-country basis. Our global measurement standard gives you a holistic view of what’s trending in which markets, across all platforms - broadcast, pay TV or OTT.
Understand which genres have reached saturation or present an area of opportunity with demand vs supply analysis. Identify which genres have high audience demand but low content supply to uncover whitespace opportunities and inform your content slate planning.
Required Reading
Let’s unlock new value together
Answer virtually any business question with solutions tailored to your needs.
Partner with us to make better strategic decisions.
Insights that fuel industry conversations
Parrot’s technology delivers the only system that allows us to standardize how we value our content around the world, and it is also the only system able to give us a truly global view of audience demand in every country at any given time.