Negotiate the best deal by understanding exactly how much your TV and film projects are worth to different platforms. Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.

Produce with confidence and mitigate downside risks

How much is my TV show or movie worth?

Quantify the value of your project before it's released. Understand the potential value of your show to different platforms and markets, ultimately maximizing the ROI of your content and de-risking investment.

Which elements of existing content do fans like the most?

Identify which different combinations of characters, talent, settings, mood and genre resonate with your audience. De-risk subsequent season or spin-off productions by testing different concepts.

What types of content are currently in high demand but not being met by the market?

Analyze audience demand trends across different genres and markets to identify whitespace opportunities for content creation. Stay ahead of the competition and create content that meets untapped audience demand, ultimately maximizing your content's potential for success.

Let’s unlock new value together

Answer virtually any business question with solutions tailored to your needs.

Partner with us to make better strategic decisions.

We are looking to use the data and analysis from Parrot Analytics’ audience demand measurement system to support our sales efforts across the globe [..] we are seeking more information on how demand is changing to inform our strategies in each market.

Tim Stephen
Head of U.S. Business and Legal Affairs, Gaumont
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Streaming Economics
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