Turn gut instinct into career-defining wins with data that elevates clients and secures premium deals. Gain insights into audience preferences, demographics and sentiment to help your talent stand out in a competitive market.
Support casting decisions with empirical facts
Understand how much of a series’ value is driven by the demand for one of its stars. Enter negotiations with competitive insights into your talent’s revenue contribution power.
Access the largest audience behaviour data set combined with demographic and sentiment insights - all in one place. Our global measurement standard gives you a holistic view of who is trending in which markets.
Identify the most impactful brand and talent partnerships by understanding synergies between audiences. Discover which brands, TV shows, movies and talent resonate most with different audience demographics and segments.
Frequently Asked Questions
How should executives evaluate talent for a film or series?
Executives should evaluate talent as a project scenario, not as a universal ranking. Compare realistic casting alternatives across role and genre fit, territory-level demand, demand momentum, audience demographics, sentiment, audience affinity, expected promotional effect, and cost. Then test how each option changes the strength of the complete package.
How can demand data strengthen talent and deal negotiations?
Demand data strengthens a negotiation by making the value argument comparable, specific, and testable. Start with realistic peers, the relevant country and period, sustained demand and momentum, audience quality, project contribution, and credible alternatives. Use the evidence to support a position, not to convert one score directly into a fee.
How can I identify which international markets offer the strongest opportunity for a talent?
The strongest market is not necessarily where a talent has the largest raw audience. Compare demand relative to the local baseline, recent momentum, audience demographics, sentiment, affinity with relevant genres or titles, language and cultural fit, platform availability, rights, and the cost of activating that audience. Separate current strength from growth potential.
How can talent agencies identify rising talent before competitors?
Agencies should define rising talent as sustained acceleration relative to an appropriate peer group, not one viral spike. A practical watchlist combines demand percentile, rate and duration of growth, the number of markets showing momentum, sentiment, audience growth, title and genre affinities, credit trajectory, and evidence that attention persists between releases.
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