Newsroom
Parrot Analytics has a dedicated team to help journalists make sense of today's ever-evolving streaming economics and entertainment landscape. We work with top news organizations worldwide to provide the data and industry analysis needed to make your reporting stand out.
Parrot Analytics is leading the conversation
Our streaming economics expertise is routinely called on by leading publications and news networks.
Sign up for our press distribution list
Get access to the latest press updates including our streaming report card, topical TV, movie and platform analyses, as well as our quarterly entertainment company earnings analyses.
Sent Quarterly
Streaming Report Card
Benchmark the performance of the major US entertainment platforms. An excellent resource for journalists, and entertainment finance & strategy professionals alike.
Sent Quarterly
Company Earnings Analyses
Each quarter we provide our unique audience demand-driven perspective on the top global entertainment company earnings reports to provide valuable industry context.
Sent Monthly
Topical TV, Movie & Platform Analyses
Hear from Parrot Analytics industry experts as we dissect the latest industry trends and dynamics, platforms, TV shows, movies, talent and brands.
Company announcements
We are trusted by the smartest minds in media to help maximize business outcomes.
Frequently asked questions
What kind of questions can you help me with for my story?
What kind of questions can you help me with for my story?
Parrot Analytics will help you tell the whole story with TV, movie, talent and platform metrics that will keep your readers engaged with your content for longer. We are on standby to help you provide answer for questions such as these, and many more:
- What are the streaming economics that govern today's platform industry dynamics?
- What content is most popular in a market, region or on a global scale?
- Which types of content drive new subscriptions, and which are better for subscriber retention?
- How should IP be selected to develop into a franchise or create spin-offs?
- What are the most popular genres in a market?
- How does an individual’s popularity compare against other global talent?
- Which franchises are most in demand?
- What is the longevity of a specific title?
- Which OTT platform is ‘winning’ a particular genre?
- How is a movie tracking pre-release in each market?
Where are you headquartered?
Where are you headquartered?
We are headquartered in Los Angeles, with additional offices in New York, London, Paris, Sao Paolo, and Auckland.
Can you provide a bit of information about your founder?
Can you provide a bit of information about your founder?
Parrot Analytics was co-founded by our CEO Wared Seger in 2012. Here is Wared’s bio:
“Wared Seger is the founder and CEO of Parrot Analytics, the industry leader in global audience demand measurement. Parrot Analytics measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200+ countries. Parrot Analytics’ partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition and marketing decisions, as well as increase direct-to-consumer growth and retention. A technology entrepreneur with a background in neuroscience, Seger has led Parrot Analytics’ vision and strategy since its founding in 2012 to becoming today’s industry leader in entertainment analytics. Seger has been named as a Variety 30 Under 30 Hollywood Leader, Forbes 40 Under 40 and The Hollywood Reporter’s Upcoming Hollywood Leaders.”
How does Parrot Analytics measure demand?
How does Parrot Analytics measure demand?
Our global audience demand measurement approach is best outlined in the following video. As explained in the video, we capture many, many data points each day across the entire consumer activity spectrum, including video consumption (streaming and downloads), social media engagement (hashtags, liking, sharing) and research actions (reading about shows, writing about shows, etc.). In terms of consumption demand, which represents just one of our many data sources, we hold the U.S. patent for deriving media usage according to consumer’s global P2P activity. You may also wish to explore our measurement page or take a deep-dive on this topic in our Demand Academy.
What are your company’s products and capabilitites?
What are your company’s products and capabilitites?
- TV, movie and talent demand: Global and country-specific audience demand for TV shows, movies and talent.
- TV, movie and talent genome: The industry’s most advanced TV, movie and talent taxonomy system.
- Avails & upcoming releases: Supply-side API for title availability and upcoming releases.
- Consumption Affinity: Deep audience insights that maximize subscription acquisition and retention efforts.
- Brand Affinity: Global audience preferences for brands mapped against TV shows, movies, and talent.
- IP Demand: Global market demand assessment of intellectual property.
- Topic Demand: Global share of audience attention captured for a topic.
- Audience Insights: Global audience demographics for TV shows, movies and talent.
- Strategy: OTT strategy, IP & content development, financing, programming & acquisitions, sales & distribution, marketing & activation and product & infrastructure.
Got a question?
I would love to hear from you. You can reach me here: christofer.hamilton@parrotanalytics.com
Christofer Hamilton
Industry Insights Manager
Looking for our brand assets?
Recent press coverage
Relied upon by the industry’s leading publications and news organizations
For us, research and market analytics are more critical than ever. All the articles where we run stats or trends are highly consumed, I would say between 8% and 20% more than the usual metrics. Our partnership with Parrot is solid gold.
I've found the data provided by Parrot to be absolutely fascinating…In an age of streaming, where services like Netflix and Disney+ avoid giving detailed viewing figures, the demand stats are a very useful way of comparing shows…it allowed us to produce something quite unique with solid data behind it to illustrate the problem.
I've found Parrot’s data incredibly valuable in terms of contextualizing popularity, reach, and relative “succes” of shows. For major titles such as Stranger Things, The Mandalorian and The Witcher, it has helped paint a more complete picture of the show’s relevance in a streaming age that supports more than 500 series. We’ve used your data for both individual show breakdowns and for larger rankings stories. Appreciative of the work you guys put into it.
We use Parrot Analytics demand data as our weekly 'chart of record' for the popularity of streaming series because no other comprehensive chart of this kind exists. People - consumers, as well as trade - like to see the relative popularity of movies, TV shows and other filmed content - which is why Parrot Analytics' weekly chart is an integral component of our weekly research offerings.
About Parrot Analytics
Parrot Analytics is the industry leader in global audience demand measurement. The company measures global supply and demand for entertainment, capturing over 2 billion audiences expressing demand for content and talent in over 100 languages, across all platforms, in 200-plus countries. Parrot Analytics’ partners use this knowledge to help better understand global supply and demand across all platforms to value content and talent, drive better production, distribution, acquisition, and marketing decisions, as well as increase D2C growth and retention.
Understanding Audience Demand Measurement
Global audience demand measurement enables smarter decisions along the entire content development and monetization lifecycle. Click here for an in-depth explanation of our methodology.
Essential Analysis
