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Parrot Analytics, a firm used by many major Hollywood studios to understand audience demand for streaming content, plans to unveil a new measurement system that predicts the monetary value of streaming titles for a particular service. Why it matters: This type of revenue modeling could bring a new level of transparency to Hollywood dealmakers, impacting everything from the way agents negotiate on behalf of their clients to the way directors pitch their films and shows. "The data connects user intent with actual financial performance in a way that has never been done before," said Alejandro Rojas, vice president of applied analytics at Parrot.
On the eve of the International Emmys, recent studies show that viewership for foreign shows has more than doubled since 2018. Before the International Academy of Television Arts & Sciences hands out the winged statuettes for the 2022 International Emmy Awards, they should preface the event by saying: Mission accomplished. When the Academy held the inaugural International Emmys in 1973, the interest in, and market for, non-U.S. television was close to zero. This was the pre-cable, three-network world, and foreign programming, or diversity of any sort, was hard to find on the primetime schedules.
Content Valuation reveals the dollar value contribution of any TV show or movie, to any platform, for any region by leveraging the economic valuation system that is powered by global content demand and supply.
Parrot Analytics uniquely measures the user footprint of each streaming service on a market-by-market basis around the world by leveraging its proprietary data on content supply and audience demand across all streaming services.
Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.
Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.
Chairman and CEO of HBO/HBO Max Casey Bloys, interviewed by entertainment strategist Matthew Ball, shares his take on the network’s past, present and future strategies to continue producing high-quality, in-demand content that fans love.
"Parrot Analytics tracks the way modern digital consumers interact with content - from watching a trailer on YouTube, reacting on social media to watching episodes of the actual series."
"The Underground Railroad had a respectable debut, reaching 18 times more demand than the average show in the U.S., but interest has since abated, according to Parrot Analytics."
"Netflix has lost a lot of market share since the onset of the pandemic as newer, more exclusive platforms gained quick popularity from stay-at-home entertainment seekers, per Parrot Analytics."
"Parrot Analytics, which measures global and domestic performance of streaming content via its demand index, backs up Hulu’s growth claim for Only Murders."
"According to Parrot Analytics, Netflix’s share of the streaming pie has continued to shrink as competitors like Disney+, Apple TV+ and HBO Max have entered the market."
"Ms. Teigen is in the top 0.5% of all U.S. talent when it comes to popularity online, according to Parrot Analytics."
