Unlock Streaming Economics

Navigate streaming’s toughest challenges. Gain a full view of streaming economics - from platform-wide insights to title-specific performance. Make smarter content decisions, boost audience engagement, and maximize D2C growth.

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Learn how content valuation drives a new level of transparency for the industry, impacting decision-making along the entire content value chain.

Content Valuation

See how much revenue a TV show or movie generated on a streaming platform broken down by subscriber acquisition, retention and engagement impact

Content Valuation reveals the dollar value contribution of any TV show or movie, to any platform, for any region by leveraging the economic valuation system that is powered by global content demand and supply.

  • Understand the ROI a specific title will bring for any given platform by assessing its ability to drive subscriptions and mitigate churn.
  • Quantify the platform-specific marginal revenue contribution, and how the title drives engagement across the rest of catalog.
  • Determine which platform is the best fit for a title by forecasting its dollar value contribution and the number of new subscribers it will attract.

Streaming Metrics

Historical and forecasted revenue, subscribers, ARPU and churn combined with catalog insights

Parrot Analytics uniquely measures the user footprint of each streaming service on a market-by-market basis around the world by leveraging its proprietary data on content supply and audience demand across all streaming services.

  • Gain unparalleled transparency into the streaming market with access to market-level metrics for all major streaming services, including streamers who do not disclose revenue figures.
  • Enrich your market intelligence models with the industry’s most comprehensive streaming insights including subscribers, revenue, ARPU, churn and catalog metrics like exclusive content share.
  • Spot trends, opportunities and risks before your competitors do and benchmark your quarterly performance against other streamers in each market and globally.
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