Identify the precise audience demand for any talent relative to peers in any market to inform marketing and casting decisions on a global scale

Evaluate talent in an instant with the talent demand leaderboard

View more than 19,000+ talent in a ranked list based on audience demand and easily change the market and time period to get the information you need quickly. Discover audience demand, demographics and sentiment data all from one screen.

Make smarter talent selections to maximize your investment

The talent time-series module allows you to track demand for selected individuals so you can determine who will make the biggest impact for your project. Filtering by market-specific audience demand, profession, gender, age, country of origin and citizenship make shortlisting talent an even easier task.

Benchmark talent in any market for invaluable insights

Understanding demand for individual talent is powerful on its own, but overlaying demand for multiple people on one chart will take your evaluation to the next level. The talent demand distribution curve allows you to instantly benchmark the popularity of talent on one chart, relative to the market average, giving you invaluable insights to power your most important decisions.

Narrow down talent decisions with a head-to-head comparison

Quickly evaluate talent with a head-to-head comparison. You can easily add any two individuals and immediately get insights about their worldwide demand, rankings over time, top markets this year and general market performance. You'll no longer need to open new tabs to compare talent - and your browser will thank you!

Discover talent on the rise with trending talent collections

Whether you're looking for trending stars, rising Gen Y actors or the top athletes in the world, the “Discover” homepage of Talent Demand surfaces the most in-demand people in any market. You can easily bookmark talent in each collection to save time for future analysis.

Audience Demographics Module

Global audience demographics for TV shows, movies and talent

The Audience Demographics add-on module gives you the confidence to make better decisions by leveraging demographic insights across TV, movie and talent products.

  • Understand the share of GenZ, Zennials, Millennials and Above40 for TV shows, movies and talent.
  • Discover how the gender and fan age differs between a specific TV show, movie or talent compared to the entire population.
  • Enhance decision making in marketing, acquisitions and programming based on your platform's specific audiences.

Audience Demographics is a DEMAND360 add-on module. It is automatically enabled for all products purchased on a DEMAND360 enterprise subscription.

TV DemandTalent DemandMovie Demand

Audience Sentiment Module

Audience sentiment for talent

The Audience Sentiment add-on module helps you understand the underlying sentiment that is driving demand for a talent.

  • Discover how much the sentiment for a person skews positive or negative to evaluate rising stars and inform marketing or casting decisions.
  • Understand who is in high demand because of fandom and who is trending due to controversy.
  • Gain deeper insights by understanding an actor’s sentiment change throughout the season or pre and post release of a show.

Audience Sentiment is a DEMAND360 add-on module. It can be purchased as an add-on to Talent Demand, available on an DEMAND360 enterprise subscription.

Talent Demand

Discover Talent Demand

Watch to discover how Talent Demand reveals which talent are driving conversations, how audiences feel about specific individuals in key roles and how to optimize promotional campaigns.

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Not yet enterprise-ready?

Get a glimpse into the future of global audience demand measurement with TV, movie and talent audience demand data and consolidated insights on global entertainment industry trends.