Identify the precise audience demand for any talent relative to peers in any market to inform marketing and casting decisions on a global scale.

Evaluate talent in an instant

View more than 40,000+ talent to discover who is trending and why. See audience demand, demographics and sentiment insights - all in one leaderboard. Filter by profession, gender, age, or country of citizenship. See actors, athletes, coaches, directors, musicians, politicians, influencers and more.

The only talent profile you'll ever need

From in-depth metadata like bio, age and professions to content portfolios and box office information. From demand performance across markets to audience demographic breakdowns. Profile pages are your one-stop shop for talent research.

Benchmark talent in any market

Determine who will make the biggest impact for your project and who to leverage for promotion in which markets. Instantly benchmark any talent to the market average and uncover nuances on a country and global level.

Compare talent head-to-head

Narrow down talent decisions by comparing two individuals side by side for a direct comparison of demand rankings, market performance and audience composition. Export the comparison to PDF to send to other decision-makers.

See if a talent's audience has been activiated

Assess release performance by understanding if the cast’s audience has been activated during a movie premiere. Together with Movie Demand, you can track the synergies between content and talent to uncover promotional opportunities.

Audience Demographics Module

Global audience demographics for TV shows, movies and talent

The Audience Demographics add-on module gives you the confidence to make better decisions by leveraging demographic insights across TV, movie and talent products.

  • Understand the share of GenZ, Zennials, Millennials and Above40 for TV shows, movies and talent.
  • Discover how the gender and fan age differs between a specific TV show, movie or talent compared to the entire population.
  • Enhance decision making in marketing, acquisitions and programming based on your platform's specific audiences.

Audience Demographics is a DEMAND360 add-on module. It is automatically enabled for all products purchased on a DEMAND360 enterprise subscription.

TV DemandTalent DemandMovie Demand

Audience Sentiment Module

Audience sentiment for talent

The Audience Sentiment add-on module helps you understand the underlying sentiment that is driving demand for a talent.

  • Discover how much the sentiment for a person skews positive or negative to evaluate rising stars and inform marketing or casting decisions.
  • Understand who is in high demand because of fandom and who is trending due to controversy.
  • Gain deeper insights by understanding an actor’s sentiment change throughout the season or pre and post release of a show.

Audience Sentiment is a DEMAND360 add-on module. It can be purchased as an add-on to Talent Demand, available on an DEMAND360 enterprise subscription.

Talent Demand

Discover Talent Demand

Watch to discover how Talent Demand reveals which talent are driving conversations, how audiences feel about specific individuals in key roles and how to optimize promotional campaigns.

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Not yet enterprise-ready?

Get a glimpse into the future of global audience demand measurement with TV, movie and talent audience demand data and consolidated insights on global entertainment industry trends.