Streaming Platforms Glossary

Decode the economics of streaming to drive profitability

What is the revenue contribution of a show or movie to my platform?

Know exactly how much a movie or series is worth to your platform over time. Understand which titles will bring in new subscription revenue and which titles will retain high churn-risk subscribers.

Do we maximize content ROI through licensing or in-house programming?

Understand the implications and tradeoffs of licensing content to third parties, keeping it in-house or using an in-between model. Know exactly how much a title would be worth to various platforms to make the best licensing decisions.

What is the best release strategy for my content?

Ensure your upcoming series and movie premieres are a success with unparalleled insights into historical demand patterns. Analyze the performance of different release strategies to understand the pros and cons of each approach.

Which streaming platform is ‘winning’ a particular genre?

Understand which titles, genres and catalogs are most popular among audiences. See how streaming platforms are performing based on the audience demand and content supply across specific genres.

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Relevant Industry Case Studies

Case Study

Maximizing ROI Across the Content Lifecycle: Data-Driven IP Evaluation Leads to an Adult Animated Blockbuster

Data-driven IP analysis turned an under-the-radar online pilot into the streamer’s biggest animated launch, delivering record subscriber growth and paving the way for lucrative spin-offs.

Case Study

Accelerating Global Growth - A Leading SVOD Platform’s Data-Driven Transformation

Parrot Analytics’ audience intelligence armed a top SVOD platform to uncover untapped content niches, nail launch timing, and optimize theatrical-to-streaming windows - supercharging global growth and subscriber retention.

Case Study

Transforming Romance and Dating Reality Show Strategy for a Leading Streaming Platform

By harnessing precise, data-driven insights from Parrot Analytics’ entertainment analytics platform, a leading streaming platform transformed its romance and dating reality show strategy across Latin America, fueling the launch of an innovative Brazilian dating series poised to redefine market leadership in a fiercely competitive industry.

Case Study

SVOD Transforms Content Acquisition Workflows with Data-Driven Insights

By powering every acquisition with Parrot Analytics’ DEMAND360 insights, Lightbox leap-frogged Netflix as New Zealand’s fastest-growing streamer and proved valuable enough to be snapped up by Sky TV.