Pay TV Networks Glossary

Sustain audiences in a shifting market

Which genres should I invest in?

Understand which genres have reached saturation or present an area of opportunity with demand vs supply analysis. Identify which genres have high audience demand but low content supply to uncover whitespace opportunities and inform your content slate planning.

How do I acquire and license content to maximize ROI?

Know exactly how much a piece of content is worth to inform content decisions and negotiations. Our revenue modelling capabilities give you unrivalled insights and a competitive edge whether you’re the buyer or seller.

How is my content performing against other titles available in the market?

Visualize the demand for one or multiple titles in the context of the market average. The Demand Distribution curve enables apples-to-apples comparisons with competitive titles, titles within a catalog or genre and more.

How can I show demand for a series is growing?

Understand which content is most popular by empirically measuring demand on a country-by-country basis. Our global measurement standard gives you a holistic view of what’s trending in which markets, across all platforms - broadcast, pay TV or OTT.

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Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.

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Relevant Industry Case Studies

Case Study

Optimizing Pay TV Movie Release Windows to Maximize Audience Engagement

By harnessing advanced audience entertainment analytics and targeted consumer affinity insights, a leading Latin American pay TV network revolutionized its film release strategy precisely scheduling seven key titles to maximize viewer engagement, revitalize underperforming content, and drive unparalleled returns.

Case Study

Data-Driven Transformation of Marketing and Programming Strategies for Unrivaled Access to LGBTQ+ Community

Parrot Analytics armed a global media giant with data-driven brand, talent, and content insights that turbo-charged its Pride-month campaigns and boosted LGBTQ+ audience engagement across Brazil’s streaming and TV platforms.

Case Study

Driving a 50% Reduction in Development Costs and a 126% Increase in Library Value for a Global Entertainment Leader

A major studio leveraged Parrot Analytics’ entertainment analytics to slash development costs by 50%, boost library value 126%, and fast-track its slate from 50+ ideas to three green-lit hits.

Case Study

Maximizing IP Value - Successful Sales Negotiations Powered by Parrot Analytics Data

Parrot Analytics’ demand-driven insights empowered a Latin American broadcaster to turn a standout dramedy into a premium-priced, must-have asset in high-stakes content negotiations.