Streaming Economics
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Explore our pay-TV glossary - a strategic handbook covering cord-cutting trends, MVPD economics, and carriage negotiations to protect affiliate fees and reinvent linear value.
Sustain audiences in a shifting market
Which genres should I invest in?
Understand which genres have reached saturation or present an area of opportunity with demand vs supply analysis. Identify which genres have high audience demand but low content supply to uncover whitespace opportunities and inform your content slate planning.
How do we acquire and license content with more confidence?
Estimate title value earlier, benchmark performance across platforms and markets, and negotiate from a clearer view of revenue potential and audience upside.
How is my content performing against other titles available in the market?
Visualize the demand for one or multiple titles in the context of the market average. The Demand Distribution curve enables apples-to-apples comparisons with competitive titles, titles within a catalog or genre and more.
How can I show demand for a series is growing?
Understand which content is most popular by empirically measuring demand on a country-by-country basis. Our global measurement standard gives you a holistic view of what’s trending in which markets, across all platforms - broadcast, pay TV or OTT.
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Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.
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