Background
A leading global media enterprise, producing content across diverse formats - from original series to video game and book adaptations - found itself overwhelmed by the sheer volume of projects under consideration each year.
Struggling to identify high-potential initiatives, accelerate production, and fully leverage its intellectual property portfolio, the company turned to Parrot Analytics for a robust, data-driven approach to greenlighting decisions.
Challenge
Content Overload
More than 50 potential projects competed annually for limited development resources.
Production Risk & Efficiency
Balancing creative ambition against budget constraints left the company vulnerable to cost overruns and scheduling setbacks.
Maximizing IP Value
Both new projects and existing franchises needed a strategy that ensured the highest return on investment worldwide.
Solution
Streamlined Greenlighting Process
A Business Intelligence and Data Analytics leader at the company credits Parrot Analytics’ insights with narrowing the shortlist from over 50 proposals to the top 10%. By quickly identifying the most promising genres and subgenres in each market, the organization now allocates resources more effectively and arrives at greenlighting decisions faster.
Optimized Sales & Platform Targeting
Equipped with Parrot Analytics demographic and audience performance data, the sales team now delivers compelling pitches tailored to each territory and platform. These data-backed proposals confirm whether titles can drive subscriber acquisition or retention, instilling confidence in buyers and bolstering significant negotiation leverage.
Leveraging Existing IP for Greater Returns
Company leaders also highlight how Parrot Analytics entertainment analytics data identified opportunities to revitalize older franchises. A localized version of a reality television series, for example, triggered a “halo effect” that boosted demand across similar formats, significantly increasing library revenue from a leading global streamer. For projects lacking existing IP, aggregated insights on comparable titles reduce production risk and improve confidence in self-produced content.
Impact
By leveraging Parrot Analytics’ holistic data solutions, this global entertainment leader confidently narrowed its project pipeline, minimized production risk, and maximized the value of its IP - all while cutting development costs in half and increasing library value by 126%. Below is a summary of results achieved as a result of partnering with Parrot Analytics:
Development Costs Cut by 50%
More efficient vetting and production workflows reduced overall budgets and project timelines.
126% Increase in Library Value
Strategic distribution choices and revitalized IP generated significantly higher returns and extended the revenue life of existing assets.
25% Increase in New Series Launches
Greater certainty in project viability allowed the company to produce for its own network first, then sell externally, resulting in an expanded in-house slate.
Narrowed 50+ Projects to 6, with 3 Greenlit
High-potential concepts received focused investment, speeding up quality production.
Data-Driven Sales Pitches
Consistently compelling proposals enhanced negotiations and helped secure the best audience-platform fit.
Results powered by
Explore
Ready to create your winning strategy? Reach out to us today - we are looking forward to discussing your project!
Not yet ready? Explore more case studies.
