Talent Agencies Glossary

Explore our talent-agency glossary - your one-stop guide to representation economics, casting analytics, and deal-making frameworks that secure premium clients and smarter contracts.

Packaging

Profit Participation

Ten-Percent Commission

Support casting decisions with empirical facts

What are the best partnership opportunities for my talent?

Identify the most impactful brand and talent partnerships by understanding synergies between audiences. Discover which brands, TV shows, movies and talent resonate most with different audience demographics and segments.

How much is my talent worth?

Understand how much of a series’ value is driven by the demand for one of its star. Enter negotiations with competitive insights into your talent’s revenue contribution power.

Where is my talent most popular?

Access the largest audience behaviour data set combined with demographic and sentiment insights - all in one place. Our global measurement standard gives you a holistic view of who trending in which markets.

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Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.

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Relevant Industry Case Studies

Case Study

How International Talent Boosted Budget and Value for a Reality Competition Series

By quantitatively demonstrating how international cast additions would elevate audience demand worldwide, the producers for a reality competition series were able to negotiate higher budget and producer fees for the upcoming season.

Case Study

From Script to Stream: A Data-Driven Approach to Casting, Budget and Distribution

Leveraging data-driven insights from Parrot Analytics, an independent film production company refined casting, budget, and distribution decisions to secure a premium streaming deal, demonstrating the transformative power of evidence-based filmmaking.

Case Study

Using Talent Demand Analysis to Adapt a Major Video Game Franchise

Read this case study to understand how we identified actors with significant sci-fi or superhero fandom overlap to maximize cross-fandom engagement, ensuring that casting decisions would resonate with existing fans while broadening awareness.

Case Study

How Advanced Talent Analysis, Demographics and Sentiment Fueled a Record-Breaking Launch

Discover how in-depth cast performance insights, audience profiling, and talent sentiment analysis propelled unprecedented viewer demand and sustained platform engagement for a major new streaming telenovela.