Explore our studio glossary - the comprehensive index of valuation models, franchise strategy, and licensing mechanics that helps studios monetize IP across every screen and territory.

Turn stories into billion-dollar franchises

Which IP has the highest spin-off potential?

Quickly compare the spin-off and monetization potential of different titles with a standardized franchisability score. Dive deeper with custom insights to understand the market potential of existing IP contained in literary works, gaming universes, fictional characters, and more.

How do we acquire and license content with more confidence?

Estimate title value earlier, benchmark performance across platforms and markets, and negotiate from a clearer view of revenue potential and audience upside.

Which creative elements are most likely to resonate?

Identify which different combinations of characters, talent, settings, mood and genre resonate with your audience. De-risk subsequent season or spin-off productions by testing different concepts.

How are our release and marketing decisions affecting performance?

Track demand before and after premieres, campaigns, and key release moments to understand what actually moved audience momentum.

Explore our full product suite

Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.

Trusted by the smartest minds in global media

partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo
partner logo

Let’s unlock new value together

Answer virtually any business question with solutions tailored to your needs.

Partner with us to make better strategic decisions.