Media Services’ Minimum Guarantees: What Producers Need to Know describes an MG as an “advance payment” against future earnings, recouped from the distributor’s share of revenues via the waterfall (the structured order in which revenues are paid out to different parties). Producers crave high MGs; distributors seek balance between upfront cost and long-tail upside.

Accurate valuation is crucial: A thriller forecast to net $10 million over five years might warrant a $2 million MG; overpaying impairs recoupment. Mispricing often stems from outdated comps rather than demand-driven projections.

Streaming Valuation stress-tests offers: Option A sells worldwide SVOD for $3 million; Option B splits territories, netting 30% higher lifetime profit while preserving emerging-market upside.

Contracts set floor-and-ceiling points - once net receipts surpass the MG, splits shift to favor the producer. Definitions of gross versus net, distribution fees, and recoupable expenses are key battlegrounds.

Currency swings matter. An MG denominated in euros can move 10% against the dollar during production; sellers hedge or demand USD. Payment schedules often tie tranches to milestones - start of shoot, delivery, ratings - to protect both parties.

Finally, add marketing-spend covenants: Without P&A minimums, a distributor may under-promote, delaying recoupment. Linking recoupment pace to verified marketing outlays aligns incentives for maximum reach.