Negotiate the best deal by understanding exactly how much your TV and film projects are worth to different platforms. Create successful original productions with deep insights into character, talent, setting, plot, theme and genre preferences.
Produce with confidence and mitigate downside risks
Quantify the value of your project before it's released. Understand the potential value of your show to different platforms and markets, ultimately maximizing the ROI of your content and de-risking investment.
Identify which different combinations of characters, talent, settings, mood and genre resonate with your audience. De-risk subsequent season or spin-off productions by testing different concepts.
Analyze audience demand trends across different genres and markets to identify whitespace opportunities for content creation. Stay ahead of the competition and create content that meets untapped audience demand, ultimately maximizing your content's potential for success.
Let’s unlock new value together
Answer virtually any business question with solutions tailored to your needs.
Partner with us to make better strategic decisions.
Driving industry thought leadership
We are looking to use the data and analysis from Parrot Analytics’ audience demand measurement system to support our sales efforts across the globe [..] we are seeking more information on how demand is changing to inform our strategies in each market.
Parrot Analytics: Content London 2019
Our Global Head of Partnerships, Courtney Williams, showcased our latest value-adding metrics for producers at the recent Content London Summit, hosted by C21. Watch the full keynote presentation here, where Courtney demonstrates how to apply demand-based insights to production workflows to achieve global success.
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