Global Entertainment Analytics for the Attention Economy

Capturing behavioral data from 2B+ people globally

Our patented demand measurement platform weighs all data sources by their relative importance in 100+ markets, daily. This results in a sophisticated, holistic view of audience demand for each market.

Robust

Our sources mirror a wide diversity of consumer actions that are collected at massive and global scale on a recurring basis, creating robustness and minimizing failure points.

Holistic

We have created a holistic global measurement standard that integrates signals across consumer research data sources, P2P streaming/downloads and social media.

Unbiased

Our methodology extracts empirical evidence on consumer behavior from consumer actions, avoiding biases that come from panels and surveys.

Nuanced

Our system transforms a diverse set of natural consumer actions into signals that typify intent, reflecting nuances on how consumers react to different content.

Demand drives monetization

The only way to measure global audiences in an attention economy

What is demand?

Powering the content industry

Parrot Analytics has developed the world's most advanced demand-driven workflows to drive smarter decisions along the entire content value chain.

Financing Companies

Answer sample business questions for Financing Companies:

How can I identify emerging trends and opportunities?

How can I validate my investment hypothesis prior to the release of financial results data?

Find Out More

Talent Agencies

Production Companies

Studios

Distributors

Linear Networks

Pay TV Networks

OTT Platforms

Marketing and Media

Demand is the currency of the attention economy

Trusted by the smartest minds in global media:

Parrot Analytics has developed a metric to rate not only the number of viewers for given shows, but their likelihood of attracting subscribers to a streaming service.”

Explore our full product suite

Monetize audiences in today's attention economy with the industry’s most advanced supply and demand products.

Exclusive global, regional and market-specific content and talent analyses

Rank 15,000+ talent in 50+ markets across all platforms

Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

Truly understand the global SVOD originals landscape
Comprehensive platform market share benchmarks
Released each quarter covering 10 global markets
Get exclusive access to our comprehensive reports
Available for FREE with a DEMAND360^LITE subscription

Required Reading

Strategy

Parrot Perspective: Julia Alexander's Biggest Trends and Lessons from 2022 (and Predictions for 2023)

PART 1 - To say that a lot has happened to the entertainment industry and, subsequently, the streaming revolution, would be the definition of an understatement. Netflix produced nearly 60% of its most in-demand premieres in 2022, and also saw its market cap fall more than $120 billion as Wall Street changed the fundamentals for measuring streaming success.

Strategy

Parrot Perspective: Brandon Katz's Biggest Trends and Lessons from 2022 (and Predictions for 2023)

PART 2 - To say that a lot has happened to the entertainment industry and, subsequently, the streaming revolution, would be the definition of an understatement. Netflix produced nearly 60% of its most in-demand premieres in 2022, and also saw its market cap fall more than $120 billion as Wall Street changed the fundamentals for measuring streaming success.

Franchises

How to use franchises to win and retain customers

Everyone wants the next big franchise. Marvel Studios has generated close to $25 billion at the global box office alone since 2008’s Iron Man - and that doesn’t include ancillary revenue, Disney+ subscriptions activated, theme park visits, or games licensing opportunities. Joker, a darker take on DC Comics’ most infamous villain, saw more than $1 billion at the box office and spurred a sequel, with director Todd Phillips in talks to potentially help architect the future of the DC Cinematic Universe.

Gaming

Gaming Adaptations: The recipe to success

Hollywood has tried to figure out how to successfully wade into the world of video games for decades, but a recent string of animated and live-action hits have demonstrated there is more demand than ever from fans to see exceptional adaptations and extensions of their favorite games.