The Golden Globes by Demand

11 January, 2016

Yesterday was the day of 73rd Golden Globes Awards and with all the winners in the TV categories announced, we decided to rank the nominees in each TV show category using Demand Expressions™. To be fair to each show, the Demand Expressions™ are averaged in the US over the show’s original run, which is the peak of a show’s demand. Digital originals often release all their episodes at once; in these cases, we averaged their demand over the first week after their release.

Of course, demand measures the popularity of TV shows, not their chances to win any given awards, but it’s interesting to see how public opinion differs from critics’ choices. In our analysis below, we noticed that the titles with the median amount of demand in that group won the award, with the exception of Mozart in the Jungle which had demand just below the median. Having a massive amount of demand does not seem to have helped category frontrunners such as Game of Thrones, and low-demand shows such as Casual perhaps did not generate enough buzz for themselves.

The comedy category was dominated by digital original series, with only HBO’s Silicon Valley from a linear television channel being nominated. Like the drama category below, the demand for nominees was dominated by one title, in this case Orange is the New Black, which had more average demand in its first week of airing than Game of Thrones. Amazon’s two shows have similar demand, and Hulu’s Casual has the least demand of all the nominated shows.

In the drama category, while Mr.Robot took home the Golden Globe, the clear winner in the realm of demand is Game of Thrones. This incredibly popular show had, at its peak, over twice as much demand as the next-most popular show, Empire. The newcomers Mr. Robot and Narcos have similar levels of demand, and Outlander ranks last. However, while Outlander was last among the strong drama competition, it had more demand than the last two shows in the comedy category and the last three shows in the limited series category.

While Wolf Hall won the Globe for the Best TV Limited Series or Motion Picture Made for Television, the two top shows in the limited series category in terms of audience demand during their original release in the US are: FX’s American Horror Story and Fargo. After them, though, the last three titles have fairly low demand compared to all the other titles, leading this category to have the lowest average demand across all five nominees.

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