Industry News

4 Apple TV+ Shows Track Well In Pre-Premiere Demand

1 November, 2019

New research — gleaning data from blogs, websites, social media and other digital media content — finds new Apple TV+ original series showing high pre-release “demand expressions” versus the average demand of all TV shows in the U.S. over a recent seven-day period.

Apple TV+, which launched today, has seen pre-release demand-expression data for four of its nine original shows at launch: “See,” “For All Mankind,” “Dickinson” and “The Morning Show.” They were surveyed October 21 through October 27.

The service is also well ahead of audience demand for other top streaming TV shows, according to Parrot Analytics.

Parrot says “demand expressions” come from blog and microblog sites, research sites (Wikipedia, Reddit, etc), review sites (Rotten Tomatoes, newspapers, etc), video sites for trailers (YouTube, etc), streaming and social media sites.

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