Amazon’s little multi-billion-dollar side hustle, Prime Video, is having a very good couple of weeks, for those who may have missed the cavalcade of news out of the company lately.
Prime’s biggest originals swing yet, The Wheel of Time, ended up being the most “in-demand” show of 2021 in the United States, according to new Parrot Analytics data. Like other third-party analytics companies, Parrot doesn’t have access to actual streaming viewership data, but tracks and compares shows based on other data, in this case all the different ways fans talk about shows across social media, blogs, news stories, reviews, and other outlets.
By Parrot’s accounting, Wheel attracted more than 43 times the audience interest of an average show over the first 30 days after its Nov. 19 debut. That beefy launch helped push Amazon Prime Video past Disney Plus for Q4’s second-biggest share of U.S. audience demand (8.9%) among all streaming services, though still well behind Netflix, (43.6%). Wheel also was No. 1 globally for eight days, Amazon’s first global hit in more than a year.
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