For those of you placing bets on the Oscars this year, here’s one more data point to factor in before making your picks — audience demand.
While the Oscars (and most awards shows for that matter) have taken heat recently for being glaringly out of step with popular opinion, they’ve made moves to better align themselves with what the public wants. The nominees at the Emmys have been trending more in line with popular demand for years. And most recently, the Oscars have thrown in a Fan Favorite Movie award voted on via Twitter.
While the demand for these actors — as measured by Parrot Analytics‘ patented platform, which takes into account consumer research data, streaming, downloads and social media, among other consumer engagement — may not be a predictor of who will get the most Academy votes, it’s a look at which of the nominees won the hearts and minds of audiences this year — even if that doesn’t ultimately translate to taking home a statue Sunday night.
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