Industry News

Are HBO Max, Disney+ and Apple TV+ cutting into Netflix's market share?

21 January, 2022

Netflix’s global and US digital original demand shares hit record lows yet again in the fourth quarter of 2021, although the resurgence of its international original content - led by “Squid Game” and “La Casa De Papel” - helped keep the losses much smaller than in previous quarters in 2021, Parrot Analytics said in its latest report.

In the United States, Netflix’s demand share was virtually the same in Q4 (43.6%) vs Q3 (43.7%). Globally, Netflix went from 45.8% in Q3 to 45.4% in Q4. Nevertheless, at the beginning of 2020, Netflix’s global share sat at a much more lofty 55.7%.

From Q2 2020 to Q4 2021, Apple TV+, Disney+, and HBO Max combined have grown from 10.6% to 20.6% global digital original demand share, while Netflix dropped from 55% to 45.4%. Therefore, Apple TV+, Disney+, and HBO Max account for virtually all of Netflix’s losses in global demand share for original content over the last two years.

Visit Senal News to read this article.


Other insights you may enjoy


Get a glimpse into the future of global audience demand measurement for TV shows, movies and talent and learn from consolidated insights and strategic thinking focused on the entertainment industry.

Exclusive global, regional and market-specific content and talent analyses
Rank 15,000+ talent in 50+ markets across all platforms
Rank 20k+ TV shows and 12k+ movies in 50+ markets across all platforms

The Global Television Demand Report

  • Truly understand the global SVOD originals landscape
  • Comprehensive platform market share benchmarks
  • Released each quarter covering 10 global markets
  • Get exclusive access to our comprehensive reports
  • Available for FREE with a DEMAND360LITE subscription