Industry News

Disney corporate-wide content has high demand, Netflix dominates digital originals

12 November, 2021

Although new Disney+ and Hulu streaming subscribers underwhelmed in the third quarter, the demand for overall Walt Disney corporate-wide owned content is strong.

In the third quarter, the audience “demand share” for all original TV/movie series content owned by Disney -- for all platforms -- was at a 20.1% share, according to Parrot Analytics -- tops among all major TV media companies.

ViacomCBS was next at 13.1%, followed by WarnerMedia with 12.1%; NBCUniversal at 10.6%; Netflix with 7.7.%; and Discovery at 7.1%.

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