With content being a central factor in the success of streaming services, new research from Parrot Analytics shows that the TV series owned by the various operations of the Walt Disney Company have the largest share of audience demand on streaming platforms.
The new Q3, 2021 data shows Disney’s content in the lead, with a 20.1% corporate demand share, followed by ViacomCBS (13.1%), WarnerMedia (12.1%), NBCUniversal (10.6%), Netflix (7.7%), Discovery (7.1%) and other players (29.2%).
The Corporate Demand Share, Parrot said, is really a look at how the top media companies can do long term if they are willing and able to consolidate their original content’s availability onto their own platforms.
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