Industry News

Disney+'s ‘Loki’ shows why Marvel’s strategy could win the streaming wars

5 July, 2021

The weekly drops of “Loki” episodes on Disney+ have given me an affliction that, for lack of a scientific diagnosis, I’m calling “podcast brain.”

Each of the four instalments so far, with their time-warped connections to the Marvel Cinematic Universe and characters plucked from comic book obscurity, seem calibrated to send viewers rushing toward the internet’s trove of audio recaps and explainer articles.

For every episode of “Loki,” there are hours of additional content to consume, at 1.5x speed, from outlets like the Ringer and Vanity Fair. And though podcast brain may be bad for anyone’s goals of improving mindfulness during the pandemic, it’s helpful for Disney+. It represents heavy engagement with the Marvel franchise, which is key to the studio’s strategy within Disney.

Visit Los Angeles Times to read this article.

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