Laurine Garaude, the former head of the Mip television markets, has resurfaced at TV demand data firm Parrot Analytics. She will take on the post of Partnerships Director (EMEA) for Parrot, whose proprietary technology allows TV companies to track and measure demand for shows in real-time. In her new role, she’ll work to help entertainment companies inform their strategic content decisions using Parrots data-driven solutions.
Grant Cover has also joined as Partnerships Director (North America). New North American exec Cover spent 15 years at Gracenote and Nielsen, where he most recently served as SVP, Client Solutions leading the client business relationships with CBS and Paramount+.
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